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Dissertations on Business Strategy

Business strategy is a set of guidelines that sets out how a business should operate and how decisions should be made with regards to achieving its goals. A business strategy should help to guide management and employees in their decision making.

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Business Strategy

Latest Business Strategy Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Competitive Analysis of Coca-Cola and Strategic Recommendations

Dissertation Examples

The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations....

Last modified: 2nd Mar 2022

Brick-and-Mortar vs. E-commerce: An Investigation into Shopping Preferences of Millennials

The central focus of this study is to understand the shopping preferences of Indian millennials to identify the reasons that are stopping them from shopping online....

Last modified: 22nd Feb 2022

Managing Store Operations Optimization for 2degrees mobile

Dissertation Proposals

This project aims to develop the skills in applied management to an advance level by venturing in to the industry environment as a project management intern....

Last modified: 1st Feb 2022

Business and Management Research Project

Devi Exports Corporation proposes to impart in-house training to its staff at all levels in order to increase efficiency and productivity....

Last modified: 28th Jan 2022

Human Resource Planning for Enterprise Resource Planning (ERP) System Implementation

Research Project on Adequacy of Human Resource Planning and Recruitment processes for the smooth implementation of Enterprise Resource Planning (ERP) system in Field Services, Brisbane City Council....

Last modified: 25th Jan 2022

How Can Corporates Integrate Sustainability Principles in Their Strategy?

This report will first introduce a 4-step framework to integrate sustainability principles into a company’s strategy. ...

Last modified: 24th Jan 2022

Nokia’s Competitive Policies In Handset Industry in Asia

In the fierce mobile handset industry in China, the correct competitive strategies are required for the participant to win market share. This dissertation aims to analyse the competitive strategies employed by Nokia....

Last modified: 11th Jan 2022

Pret a Manger Business Strategy for Buyer Loyalty

The primary focus of this paper is to display a basic assessment of current practices and techniques of the Pret a Manger business to quantify its impact on purchaser faithfulness and aggressive quality....

Last modified: 4th Jan 2022

Strategic Management and Decision Making Case Study: Plumbing Company

Throughout careful consideration and collaboration we identified internal strengths and weaknesses, and external opportunities and threats for Aqua Plumbing and Air in their industry....

Last modified: 20th Dec 2021

Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations

This report will apply the 8 Ps of the marketing mix – product, price, place, promotion, processes, physical evidence, people and partnerships – to the Starbucks Queens Plaza Store (Brisbane City) and evaluate the effectiveness of the store’s marketing mix....

Impact of Mergers and Acquisitions on Operating Performance

The objectives of this research are to critically analyse the impact of mergers and acquisitions on the operating performance and to strategically evaluate the impact on shareholders’ wealth, post M&A....

Last modified: 14th Dec 2021

Strategies for Procurement of Goods and Services

This dissertation looks at the extent to which procurement practices in Nigeria have adopted the three key strategies of lean supply, e-procurement and green supply strategies....

Last modified: 7th Dec 2021

Strategic Marketing and Brand Management of Amazon

This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation....

Last modified: 6th Dec 2021

The Impact of Pricing Strategies on Product Demand

This study analyzes the impact of pricing strategies on product demand. If practiced properly, prices plays significant role in generating product demand....

Last modified: 30th Nov 2021

Toyota Business Management Practices

The aim of this case study is to show an understanding of the various business management practices and philosophies of Toyota....

Last modified: 19th Nov 2021

Do Mergers and Acquisitions Fulfil Desired Objectives?

Do Mergers And Acquisitions Fulfil Their Desired Objective? And How People Are Affected By the Result of These Mergers?...

Last modified: 10th Nov 2021

Analysis of Johnson & Johnson’s Strategic Framework

An analysis of Johnson & Johnson's core Strategic Framework which the advancement of the company over the past 130 years can be attributed to....

Last modified: 1st Nov 2021

Applying The Art of War to Business Strategy

The research question of this report is how to apply the strategies of Sun Tzu's The Art of War in the Modern business....

Understanding B2C vs B2B Concepts – Introduction, Differences, Application in Business

This bachelor thesis goal is to create structured and informative report about difference of B2C and B2B in Marketing and Sales, as well as how B2B adapt B2C models....

Last modified: 29th Oct 2021

Strategic Plan for Molson Coors Brewing

Technological and innovative ideas, as well as investments internationally form a formidable strategic base for Molson Coors....

Last modified: 20th Oct 2021

Strategic Role of the Sales Person for Online Consumers

This study aims to explore the role of online sales promotions in creating a sustainable competitive advantage for Shell....

Should Uber Continue to Develop its Autonomous Ride-hailing Services?

Example Research Proposals

A research proposal to investigate to what extent Uber should continue to develop its autonomous ride-hailing services to replace drivers, as a primary source of growth and profit....

Last modified: 19th Oct 2021

Strategic Management - Tata Consultancy Services

This paper presents a detailed analysis of Tata Consultancy Services Limited, its strategies in past 10 years and rationale of choosing these strategies....

Last modified: 12th Oct 2021

Burger Fuel Business Strategy for US market

The aim of the report is to analyse the environment in which Burger Fuel operates with the help of a case study....

Strategic Analysis of the Current Status of Aktel Mobile

The broad objective of this study is to find out the employee perception about the effectiveness of AKTEL Mobile's various policies and strategies...

Last modified: 8th Oct 2021

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Dissertations in business strategy

Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector

Dissertation - 38 pages - business strategy.

This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...

FedEx strategic analysis

Dissertation - 32 pages - business strategy.

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen...

Outsourcing which special reference to services in India

Dissertation - 22 pages - business strategy.

We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to delegate...

The key elements of effective nation branding strategies

Dissertation - 5 pages - business strategy.

This paper explores the various facets of nation branding and aims to bring out the key elements of an effective nation branding strategy. Although the terms “nation” and “country” are used interchangeably, one must remember that there is a distinction between country...

The strategy of investment and development of the French companies in Poland

Dissertation - 75 pages - business strategy.

This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...

Information technology as an enabler of sales and distribution

Dissertation - 47 pages - business strategy.

A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive advantage...

E-commerce and the ready-made garment industries

Dissertation - 40 pages - business strategy.

Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card number) to the...

Sales-side process automation to improve integration: An exploratory research

Dissertation - 51 pages - business strategy.

The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...

Major trends in the domestic mid - sized car industry in India

The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...

Indian retail: Stepping ahead to create a benchmark

India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends that...

Chocolate industry in India

Dissertation - 49 pages - business strategy.

Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular...

Brand management in retailing in India

Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...

Initial public offering: MIC Electronics Ltd

Project IPO deals with initial public offering, or IPO, because it is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity. If the company has never issued equity to the public, it's known as an IPO. Broadly speaking, companies are...

Hindalco and the Aditya Birla Group

Dissertation - 45 pages - business strategy.

Aditya Birla Group is India's first truly multinational corporation. A US$ 24 billion conglomerate with a market capitalization of US$ 23 billion, and has over 100,000 employees belonging to over 25 different nationalities on its rolls. Over 50% of its revenue flow from its overseas...

The effectiveness of the training and development program conducted at EXL Service.com (I) Pvt Ltd

Dissertation - 43 pages - business strategy.

Indian companies are walking up to the challenges thrown in by the market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste & eliminate inefficiency. The collective effort of the employer and the...

Overview of the IPCL (Indian Petrochemical Corporation Limited)

IPCL, Indian Petrochemicals Corporation Limited, is a pioneering petrochemicals company in India and was incorporated on 22 March 1969. It is a leading integrated manufacturer of polymers, synthetic fibers & fiber intermediates & chemical products from hydrocarbon feed stock. They...

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as marketing's holy...

A report on Spykar Lifestyle Private Limited

Dissertation - 34 pages - business strategy.

Production of denim fabric has doubled over the last five years in Indian sub continent, from 250 million square meters to almost 500 million meters today, and is expected to go up over the next two years. Fabric makers are finding the situation difficult due to increased supply in domestic...

Ascendum Systems Pvt Ltd

Dissertation - 86 pages - business strategy.

India is poised to become a global IT superpower is not a revelation. Indians dominate the IT sector workforce, not only in US, but all over the world. In the last year or two, countries like Germany, France, and Japan have opened doors and are hiring hundreds of thousands of Indians in the IT...

Overview of Tata Chemicals Ltd

Dissertation - 58 pages - business strategy.

The Chemical Industry comprises of the companies that produce industrial chemicals. It is central to modern world economy, converting raw materials (oil, natural gas, air, water, metals, and minerals) into more than 70,000 different products. Polymers and plastics, especially polyethylene,...

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Search for dissertations about: "corporate strategy"

Showing result 1 - 5 of 67 swedish dissertations containing the words corporate strategy .

1. Corporate strategizing : Building the group without busting the businesses

Author : Pontus Wadström ; Matti A. Kaulio ; Jannis Angelis ; Svante Schriber ; Tobias Fredberg ; KTH ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Corporate strategy ; strategizing ; multi-business firms ; alignment ; case study ; participation ; strategy tools ; strategy professionals ; Industriell ekonomi och organisation ; Industrial Economics and Management ;

Abstract : Purpose. This thesis contributes to the strategy literature by investigating how multi-business firm strategizing aligns with corporate and business strategy. READ MORE

2. Dynamics of corporate strategy from a value chain perspective : A study of the Swedish telecom and construction industries during the 90’s

Author : Andes de Paula ; Staffan Brege ; Øivind Revang ; Linköpings universitet ; [] Keywords : ENGINEERING AND TECHNOLOGY ; TEKNIK OCH TEKNOLOGIER ; TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; ; telecommunication ; construction ; modularization ; systemization ; industry ; systems sales ; inside-out ; outside-in ; corporate ; SBU ; functional ; strategy ; context of strategy ; strategic change ; content of strategy ; process of strategy ; value chain ; value constellation ; bundling ; unbundling ; outsourcing ; merger and acquisitions ; Industrial engineering and economy ; Industriell teknik och ekonomi ;

Abstract : Changes in sectors and industries have brought new challenges to corporations as well as been important driving forces for the dynamics in strategy at the corporate level. With the dramatic developments of the 1990’s in mind, such as multilateral free-trade agreements, liberalization, privatization, sharp industry growth/decline, increased competition and globalization, in particular within the telecom and the construction industry, this study contributes to describing and understanding strategic change at the corporate level as well as changes in the division of work within value chains. READ MORE

3. Corporate Entrepreneurship as a Business Development Strategy

Author : Kent Thorén ; Terrence Brown ; Candida Brush ; KTH ; [] Keywords : ENGINEERING AND TECHNOLOGY ; TEKNIK OCH TEKNOLOGIER ; TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; Corporate entreprenurship ; strategy ; business ; management ; business development. ; Industrial organisation ; administration and economics ; Industriell organisation ; administration och ekonomi ;

Abstract : Previous research has generated a substantial body of knowledge regarding the exploration and exploitation of opportunities, two of the main manifest activities of entrepreneurship. This thesis does not primarily examine any of these activities; instead it investigates an important question regarding what happens between them. READ MORE

4. Strategy as Sociomaterial Practices : Planning, Decision-Making, and Responsiveness in Corporate Lending

Author : Robert Demir ; Ali Yakhlef ; Paula Jarzabkowski ; Stockholms universitet ; [] Keywords : SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; strategy ; sociomaterial ; practice ; technology ; planning ; decision-making ; responsiveness ; bank ; lending ; Business studies ; Företagsekonomi ; Business Administration ; företagsekonomi ;

Abstract : In their everyday work, organizations, like individuals, find it familiar to consider information technologies and other material objects as nonnegotiable necessities. Management and organization researchers have recalled this evident fact by advancing knowledge of the mundane aspects of computer-mediated work. READ MORE

5. Corporate Greening : Product and Production Perspectives

Author : Bozena Guziana ; Erik Dahlquist ; Eva Thorin ; Birgitta Schwartz ; Peter Dobers ; Terrence Fel ; Van Miller ; Mälardalens högskola ; [] Keywords : Greening ; ‘Green’ business ; ‘Green-green’ business ; Environmental leaders ; Environmental profile ; Environmental technology ; Product and production ; Communicating ; CSR ; Ecopreneurs ; Företags miljöarbete ; ’Gröna’ företag ; ’Grön-gröna’ företag ; Miljöledande företag och organisationer ; Miljöteknik ; Produkt och tillverkning ; Kommunikation ; CSR ; Ecoprenörer ; Energy- and Environmental Engineering ; energi- och miljöteknik ;

Abstract : This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. READ MORE

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Business Dissertation Topics

2020 was a year of drastic change, with many businesses shut down by the pandemic. However 2021-22 onwards promises rapid economic growth, as business activity sharply expands. So, to help you out we’ve provided a selection of free and original business dissertation topics, suitable for both Master’s and Bachelor’s degree dissertations. These topics cover a large range of subjects within the business discipline, so you are sure to find one suited to your own interests. Each of these topics will allow you to produce an original and ambitious dissertation that will contribute to the existing knowledge of your subject area. So, if you’ve been searching far and wide for a great business dissertation topic, look no further!

Global Politics and Global Business Dissertation Topics

Global strategy for business dissertation topics, technology and innovation management business dissertation topics, corporate social responsibility business dissertation topics, international human resource management dissertation topics, management of international change dissertation topics, leadership and innovation business dissertation topics, globalisation and strategy business dissertation topics.

This is one of the most important aspects of international business as it examines the connection between global politics and global business. It looks at some of the most important factors, institutions, and processes that affect international business and studies the political environment of business, which has been particularly volatile over the last five years.

Global business strategy focuses on understanding the main strategic issues that organisations face when they operate as a global business. Specifically, the issues relate to three areas: understanding global strategic analysis, formulating a global strategy, and developing sources of competitive advantage in a given company.

These topics consider the ways in which business firms develop and implement technology as a strategy and integrate technological and innovative capabilities in support of their business operations. These topics mainly investigate how technology has revolutionised the business environment causing disruption, new opportunities and challenges for firms to deal with.

Governments, activists and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. The fact is many prevailing approaches to CSR are quite disconnected from strategy. Business should treat CSR as something central to their strategy and hence contribute as a core competence for many organisations. These topics evaluate how business can utilise CSR practices to enhance opportunities for organisational success.

International Human Resource Management refers to activities that are designed to support organisations in managing human resources at an international level so that competitive advantage can be maintained at both the national and international level. The subject area includes understanding of culture factors, both in terms of beliefs and attitudes of international employees and in relation to international employment legislation. Studying the area provides insights into the way that corporate HR functions can contribute to international business strategy and build functional knowledge of the main developments in the management of expatriates and other forms of international management. Changing perspectives are crucial as more and more organisations operate on a global basis and have head offices in a home country and operational sites in host nations. Functionally this can involve expatriates but increasingly includes high usage of virtual technology to create links between home and host country operational sites. The following topics are an indication of key areas of current interest in the field.

Change, at the organisational level is vital for continued innovation and retention of competitive advantage. Therefore, understanding the different aspects of this topic is vital in creating awareness of existing views and practices for implementing and managing successful change, particularly at the international level. This topic area is therefore focused on the what, why and how involving managing change in contemporary organisations and social systems in general, and how they may impact on the effectiveness of change. In particular, it examines the issues and dilemmas facing those managing change, as well as the skills required for successful adaptation and evolution, especially in an international context.

Innovation has become a primary force driving the growth, performance, and valuation of companies. However, sometimes there is a wide gap between the aspirations of executives to innovate and their ability to execute. Many companies make the mistake of trying to spur innovation by turning to unreliable best practices, and to organisational structures and processes. Moreover, executives who focus on stimulating and supporting innovation by their employees can promote and sustain it with the current talent and resources more effectively than they could by using other incentives. This area focuses on innovation at the individual level and at the group level within organisations.

Globalisation is a complex trend, encompassing many forces and many effects. Globalisation has revolutionised the global market as Multinational Enterprises renew their strategies to attain competitive edge. These topics evaluate different strategies adopted by business firms to uniquely position themselves in the global market.

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Business Essay Topics

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Business Dissertation Topics

Published by Olive Robin at January 5th, 2023 , Revised On January 6, 2023

Introduction

As a business student, you will study various aspects of conducting business. From handling human resources to managing the marketing and finances, you will study them all. However, what is essential is to understand how you will put your learning into practice.

That is when the real challenge starts. You might have aced your quizzes and assignments and stood out in your class, but if you cannot implement your learning in your practical life, your academic success means nothing.

Thus, to help you understand the real-life scenario, the dissertation can be a great starting point. Dissertations help you understand the concepts, frameworks, and models of business in great depth.

Choose a topic for your dissertation that will interest you and help you in your professional life. Thus, to help you fulfil your academic condition and choose an appropriate dissertation topic, here is a list of topics that are recent and relevant.

To help you get started with brainstorming for business topic ideas, we have developed a list of the latest topics that can be used for writing your business dissertation.

These topics have been developed by PhD qualified  writers of our team , so you can trust to use these topics for drafting your dissertation.

You can also start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the problem,  research question , aim and objectives,  literature review , along the proposed  methodology  of research to be conducted. Let us know if you need any help in getting started.

Check our  example dissertation to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation  here.

So, without further ado, here’s a list of business dissertation topics that will help you stand out in your class.

2022 Business Dissertation Topics

Topic 1: an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations.

Research Aim: The research aims to conduct an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations

Objectives:

Topic 2: The impact of AI-based tools on business decision making and overall organisational profitability.

Research Aim: The research aims to analyse the impact of AI-based tools on business decision making and overall organisational profitability.

Topic 3: How does the HRM function impact the business health of organisations?

Research Aim: The research aims to understand how the HRM function impacts the business health of organisations.

Topic 4: The impact of corporate governance on firm performance and internationalisation.

Research Aim: The research aims to examine the impact of corporate governance on firm performance and internationalisation.

Topic 5: An assessment of the impact of materials management on production efficiency and cost optimisation of business

Research Aim: The research aims to examine the impact of materials management on production efficiency and cost optimisation of business

Business Dissertation Topics for 2021

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that need to be digitalised.

Topic 2: Brand Marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various strategies that are effective to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy effectively drives sales. How can huge discounts benefit sellers?

Topic 6: The role of Influencer Marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the base of the research.

Topic 11: The importance of search Engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-Commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-Commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

Business Dissertation Topics for 2020

Topic 1: assessing how the regional differences between countries influence the business strategies of multinational companies.

Research Aim: There regional differences and conflicts between countries have directly affected the trade activities. Therefore, this research will identify a highly sensitive issue by analysing how regional differences between countries impact the overall business strategies of multinational companies.

Topic 2: How corporate social responsibility (CSR) affects customer loyalty: A case study of the UK petroleum industry

Research Aim: Corporate social responsibility has become an important phenomenon as it directly impacts the brand image of the company. Therefore, the main purpose of the research is to analyse how CSR activities influence customer perception, which in return impacts customer loyalty. The focus of the research will be the UK petroleum industry.

Topic 3: Assessing the leadership styles of a non-profit organisation and how it impacts the overall business operations

Research Aim: Leadership has always been a significant aspect of any organisation as it has a drastic impact on the overall business processes. Many researchers have focused on identifying the best leadership style for MNC’s and SME’s; however, few have focused on non-profit organisations. Therefore, the main purpose of the research is to assess the most effective leadership styles that should be practised by non-profit organisations and how it affects the overall operations.

Topic 4: Examining the impact of global business negotiations on cross border mergers and acquisitions

Research Aim: The main aim of the research is to analyse the effect of international business negotiations on cross border mergers. Due to intense competition, many companies are going for mergers and acquisitions to enhance their market share. Therefore, this research will explore the aspect of global business negotiations in mergers and acquisitions between two different companies of two different countries.

Topic 5: Analysing the impact of forwarding and backward integration on business performance and sustainability

Research Aim: To gain a competitive advantage, firms have devised various supply chain strategies that help them improve their business performance. One such strategy is forward and backward integration. Therefore this research will be focusing on analysing the impact of both forward and backward integration on business performance and sustainability.

Topic C1: The economic suffering due to the plague of COVID-19

Research Aim: The research must assess the disruption that has been created by the spread of  COVID-19 in the world. This must include the global lockdown of the countries and the shutting of industries, resulting in soaring unemployment rates and a dramatic decline in economic statistics. The research aims to look at the economic consequences generated by the outbreak of COVID-19 in general.

Topic C2: The major sufferings in the economy as a result of the Coronavirus outbreak

Research Aim: The research must assess the reasons behind the rising suffering in the specific business sectors and industries, for instance, the supply chain is suffering because China has become the manufacturing hub, which has brought disruption in the supply chain of the whole industry due to complete lockdown in the country. The research aims to study majorly affected regions such as the entertainment sector, tourism industry, restaurant sector etc.

Topic C3: Expecting changes in the economic statistics by the outbreak of COVID-19

Research Aim: The recent expected changes by the professionals about the impact of  COVID-19 on the global economic statistics must be discussed in the research, such as the estimated growth rates of the world and China were predicted to be 0% and 1.6%, respectively, for the year 2020 by the Ethan Harris, head of global economic research in the Bank of America according to his recent interview. Similarly, articles from other professionals must be included in the research to focus on the effects of an outbreak on the economy.

Topic C4: The major regions and business industries affected by the spread of COVID-19

Research Aim: The research would assess the regions (cities and countries) which are being affected by the spread of coronavirus COVID-19 and the major impacted business industries such as the food industries like the restaurants are completely locked down after the outbreak of the virus and the people that were engaged in those industries are unemployed now. The research aims to focus on such industries and the impact of their lowered productivity on the economy.

“Our expert dissertation writers can help you with all stages of the dissertation writing process, including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing. “

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Business Strategy and Globalisation Dissertation Topics

Globalisation can be defined as the process that assists organisations and businesses in spreading their operations and influence on an international scale to increase their profit levels.

According to Financial Times Lexicon, it is  “a process by which national and regional economies, societies, and cultures have become integrated through the global network of trade, communication, immigration and transportation.”

It will not be wrong to say that globalisation is the integration of policymaking, cultures, markets, industries, and economics around the globe.

In recent times, the concept of globalization has been expanded to include a broader range of activities and areas such as biological, political, social, cultural, technological, climate and media factors, even though initially it primarily focused on the economies, capital flows, foreign direct investment, and trade.

Some recent topics with respect to globalisation and business strategy are listed below:

Topic 6: Why organisations and businesses must change their business strategies in the era of globalisation

Research Aim: Any and every company that does strategies based on globalisation will lose out on huge business opportunities. Thus, this research will focus on reasons as to why companies should plan for globalisation related strategies.

Topic 7: Business management framework and globalisation – An empirical study

Research Aim: This research will talk about a successful business management framework for companies operating in the era of globalisation.

Topic 8: Global business strategy for MNCs and the role of corporate vision, conflicts, and empowerment

Research Aim: This research will talk about the various business strategies available for MNCs and the role their vision, conflict management, and empowerment play in building these strategies.

Topic 9: Exploring the drivers of Chinese business expansion strategy into Africa and other developing countries

Research Aim: This research will explore the various factors that drive Chinese business expansion into Africa and other developing countries.

Topic 10: An investigation into the process of offshore outsourcing of customer services to determine causes of poor customer satisfaction

Research Aim: This research will assess customer services’ offshoring process, which in turn impacts customer satisfaction.

Topic 11: Cross border management strategy – A research study focusing on foreign business organisations in Malaysia

Research Aim: This research will talk about cross border management strategies and specifically about foreign businesses operating in Malaysia.

Topic 12: An investigation into the impact of globalisation on UK businesses' operation on both a national and international scale.

Research Aim: This research will study the impact of globalisation on UK businesses. The impact on both national and international scales will be assessed.

Topic 13: How banks can implement business strategies in light of globalisation to improve connectivity with clients – A case of Barclays Plc

Research Aim: This research will focus on the globalisation of banks. Barclays PLC will be used as a case study for this research.

Topic 14: A study to examine the factors affecting the MNC’s choice of alliances and entry modes – The case of Sri Lanka

Research Aim: This study will discuss the various factors that impact the MNC’s choice of alliances and entry modes. Sri Lanka will be used as a case study for this research.

Topic 15: Performance, e-business strategies, and globalisation – Examining the factors affecting social media strategy of business organisations in the UK

Research Aim: This research will discuss the factors that impact the performance, e-business strategies, and globalisation of UK based businesses. The study will also focus on factors impacting the social media strategy of these organisations.

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Strategic Change Management Dissertation Topics

Change management can be defined as the management of “change and development” within a business organisation. Dealing with the impact of change is of critical importance. Strategic change management helps managers deal with change from the perspective of the individual and an organisation.

An important aspect of this concept is the organisational tools that can help achieve successful transitions to adopt change. Furthermore, business organisations can effectively and quickly implement change to meet changing market requirements as part of the strategic change management process.

Topic 16: An investigation into the implementation of strategic change management in the UK retail sector

Research Aim: This research will analyse and investigate how the UK retail sector changes its business processes to stay relevant in the market.

Topic 17: Examining the factors affecting organisational changes from the perspective of employees – The case of HSBC

Research Aim: This research will focus on organisational changes from the perspective of employees. HSBC will be studied as a case in this research.

Topic 18: Use of a proprietary change management system with respect to transformational change and stakeholder communication

Research Aim: This research will discuss a proprietary change management system that helps with transformational change and stakeholder communication.

Topic 19: The role of feedback in organisational culture change: A case study of any multinational company

Research Aim: This research will talk assess the role of feedback, be it from employees or customers, in bringing and managing organisational cultural change. This study will be based on a company of your choosing.

Topic 20: Strategic management of change in Asian countries – The case of Singapore

Research Aim: This study will talk about strategic change management in Asian countries. Singapore will be the chosen country for the purpose of this study.

Topic 21: To establish the importance of measuring stress levels of employees to successfully implement change

Research Aim: This research will talk about the importance of employee stress measurement in order to implement change successfully.

Topic 22: The role of senior management of business organisations in developing a framework that connects unexpected results and strategic plans

Research Aim: This study will talk about the role of senior management of businesses in developing a framework that will help the company bring together strategic plans and unexpected positive results.

Topic 23: Differences in working styles of Saudi project managers and foreign project managers

Research Aim: This research will help understand the different working styles of Saudi project managers and foreign project managers.

Topic 24: Intervention, project management, and change management – The banking sector in the UK

Research Aim: This research will talk about the change management and implementation barriers that companies are unable to implement change effectively.

International Human Resource Management Dissertation Topics

International Human Resource Management is a system that is designed to improve employee performance at national and international levels. The IHRM function primarily focuses on the policies developed to ensure efficient personnel management within organisations at an international level.

Various activities such as training and development, skills enhancement, employee recruitment, motivational programmes, bonuses and rewards systems, and performance appraisal are implemented to help businesses increase their work output.

Topic 25: Managing employees’ performance in non-profit organisations – A case study of any non-profit organisation

Research Aim: This research will help non-profit organisations understand how they can manage and monitor employee performance even when operating at an international level.

Topic 26: Developing an effective human resource management system in large multinational companies – The recommended practices and strategies

Research Aim: This research will help multinational companies develop an effective human resource management system.

Topic 27: Examining the impact of human resource professionals and human resource management in the new global economy

Research Aim: This study will help in understanding the impact of human resource professionals and will also shed light on human resource management in the new globalized economy.

Topic 28: Can human resource development and training help to remedy poor selection processes

Research Aim: This research will aim to understand whether resource development and training will lead to better selection processes or not.

Topic 29: The causes and forms of deviance in business and non-profit organisations

Research Aim: This research will help understand the causes and forms of deviance in business and non-profit organisations.

Topic 30: Investigating the effects of organisational transition on employees’ performance in large diversified companies.

Research Aim: This research will investigate the impact of organisational transition on the performance of employees in multinationals.

Topic 31: Configuration of human resource management system in multinational companies

Research Aim: This research will help understand how the human resource management system in multinationals is configured.

Topic 32: Learning from small businesses in the UK – How firm performance is associated with strategic human resource management.

Research Aim: This research will understand how firm performance in small businesses is linked with strategic human resource management and its benefits and limitations.

Topic 33: Human resource challenges for UK construction industry – Knowledge transfer and retention

Research Aim: This research will help understand human resource challenges for the UK construction industry, particularly knowledge transfer and employee retention.

Topic 34: The role of strategic human resource management in the public sector – The recommended practices and policies

Research Aim: This research will help understand the role of strategic human resource management in the public sector.

Information Technology Management Dissertation Topics

The process of managing all information technology resources of a business organisation is known as “information technology management”. It should be noted that the information technology resources of an organisation are usually managed in accordance with the priorities, policies, and requirements as set out by the business.

Physical investments, including the staff, data centre facilities, networks, data storage databases, software, and computer hardware, are examples of information technology resources required to be managed within a company.

This is done using simple management skills such as organizing and controlling, change management, and budgeting.

Topic 35: Developing a framework for the strategic management of information technology

Research Aim: This research will help companies build a sustainable framework for the strategic management of the information technology sector.

Topic 36: Role of information technology management in large diversified business organisations.

Research Aim: This research will help in understanding the role of information technology management in large businesses.

Topic 37: Analysing the issues associated with the implementation of Information technology in new technology-based firms.

Research Aim: This study will help in assessing issues associated with the implementation of information technology in technology firms.

Topic 38: Recommended practices to introduce and implement information systems in business organisations.

Research Aim: This study will help companies introduce and implement information systems in organisations.

Topic 39: How business organisations can gain a competitive advantage through social media branding in a fast-paced electronics industry?

Research Aim: This study is extremely relevant for this day and age as it focuses on gaining a competitive advantage through social media for the electronics industry.

Topic 40: The role of strategic alliances, acquisitions and mergers in building eCommerce business giants – A case study of any large scale and established virtual company.

Research Aim: This research will focus on understanding the role of strategic alliances, acquisitions, and mergers for e-commerce business giants. You can choose a large scale company of your choice for this study.

Topic 41: How e-HR system can help UK energy companies to improve their efficiency?

Research Aim: Electronic-human resource management systems are a thing of today. This research will focus on implementing e-HR in UK based energy companies.

Topic 42: Identifying the most influential factors affecting information technology management in the UK construction industry.

Research Aim: This research will identify factors that influence information technology management in the UK construction industry.

Topic 43: Investigating the Benefits and Limitations of Implementing Information Technology in the UK Fashion Industry.

Research Aim: This research will help explore the benefits and limitations of implementing information technology in the UK fashion sector.

Topic 44: To investigate the important elements of information technology management.

Research Aim: This research will focus on the essential factors of information technology management.

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Organisational Leadership Dissertation Topics

Business leaders are the management staff that provides operational oversights, inspiration and other administrative services. It is the duty of business leaders to help prioritise organisational objectives and corporate vision for other team members. Here are some interesting topics related to organizational leadership.

Topic 45: Examining the effects of leadership and clarity of vision on business organisations.

Research Aim: This research will understand the impact of leadership on businesses and how having a clear business vision helps organisations.

Topic 46: The impact of organisational culture and leadership behaviours on practices of knowledge management in small and medium-sized enterprises.

Research Aim: This research will examine the impact of organisational culture and leadership behaviours on knowledge management in SMEs.

Topic 47: Examining the impact of leadership on organisational performance of small enterprises in Saudi Arabia.

Research Aim: This research will study the impact of business leadership on the organisational performance of small businesses in Saudi Arabia.

Topic 48: Evaluating the impact of leadership on organisational performance – A case study of any large and diversified firm.

Research Aim: This research will help evaluate the impact of leadership on organisational performance. You can choose a company of your choice for this research.

Topic 49: Role of organisational leadership in developing countries – A case study of any home-grown company.

Research Aim: This study will evaluate the role of organisational leadership in developing countries.

Topic 50: Traits of prevention-oriented and charismatic leader for the successful operation of medium-sized enterprises.

Research Aim: This research will examine the various traits of leadership that are required for successful business operations.

Topic 51: Organisational leadership in multicultural environment of Saudi Arabia.

Research Aim: This research will focus on organisational leadership in a multicultural environment in Saudi Arabia.

Topic 52: Distinguishing leadership from management to achieve corporate strategies.

Research Aim: This research will analyse and compare leadership and management that companies achieve corporate strategies.

Topic 53: Investigating the differences between individual charismatic leadership and traditional organisational leadership.

Research Aim: This research will help to investigate the differences between charismatic leadership and traditional leadership.

Topic 54: How leadership decisions to implement new business strategies can be influenced by organisational culture – A case study of Nokia.

Research Aim: This research will assess how leadership decisions help in implementing new business strategies and how they are influenced by organisational culture. This study will be based on Nokia.

International Business Strategy Dissertation Topics

International business can be defined as the transactions that occur across country borders as a result of trade. For example,  a UK based company selling its products in another country is involved in international business.

Another definition of international business is the exchange/trade of goods or products among businesses and individuals in multiple countries.

However, it is worth noting that all commercial transactions, including transportations, logistics, investments, sales, governmental and private that occur as a result of trade between two different regions are the elements of International Business.

Here are some interesting topics based on international business strategy:

Topic 55: Investigating the patterns of foreign direct investment in new global economies

Research Aim: This research will help outline foreign direct investment patterns in new global economies.

Topic 56: The future of the bamboo industry in Europe – Opportunities and challenges

Research Aim: This research will understand the bamboo industry in Europe, its opportunities, and the challenges the industry has to face.

Topic 57: How Telenor internationalised in Asia – The case of Pakistan

Research Aim: This research will focus on Telenor expanding its operations in Asia. International business strategies undertaken by the company will be discussed.

Topic 58: Internationalisation opportunities for Chinese multinational companies – The link between international business development and “knowledge and learning”

Research Aim: This research will explore the internationalisation opportunities for Chinese multinational companies, i.e. the link between international business development and knowledge will be studied.

Topic 59: Exploring strategic alternatives in Research & Development through the exploitation of opportunities and capabilities

Research Aim: This research will talk about the various strategic alternatives in research and development by exploring various opportunities and capabilities.

Topic 60: The role of new theoretical models with respect to global politics and business

Research Aim: This research will understand the role of new theoretical models by considering global politics and businesses.

Topic 61: The impact of corporate governance on performance and internationalisation of business organisation

Research Aim: This research will focus on the impact of corporate governance on the performance and internationalisation of business organisations.

Topic 62: Examining the factors that could motivate large multinational corporations to adapt internationalisation strategy

Research Aim: This research will analyse the factors that motivate multinationals to adapt to internationalization strategies.

Topic 63: The growing importance of social media strategies in the global business environment – Internationalisation, e-business plans and performance of firms

Research Aim: This research will understand the importance of social media strategy in the global business environment, i.e. firm performance, e-business plans, etc.

Topic 64: Investigating “foreign direct investment” strategies of large and diversified companies in developing economies – The case of India

Research Aim: This research will examine foreign direct investment strategies of huge diversified businesses based in India.

Corporate Social Responsibility Dissertation Topics

The concept of corporate social responsibility has gained tremendous importance, thanks to growing social and environmental concerns that need to be integrated into business operations.

CSR allows business organisations to achieve a balance of social, environmental, and economic obligations and addresses stakeholders and shareholders’ needs.

Implementing CSR amongst small and medium-sized enterprises can prove to be an extremely daunting task primarily because it requires strategies to be designed in a manner where the respective capabilities and needs of these businesses are considered, but the profitability of the company is not adversely impacted.

Here are some relevant CSR dissertation topics for you to choose from:

Topic 65: Investigating the role of corporate social responsibilities in brand equity

Research Aim: This research will analyse how brand equity is built with the help of corporate social responsibility.

Topic 66: How values are associated with perceptions of corporate social responsibility

Research Aim: This research will talk about how values and perceptions are associated with corporate social responsibility and how businesses view it.

Topic 67: Effects of CSR on the performance of business organisations in transitional economies

Research Aim: This study will examine how CSR impacts businesses’ performance operating in transitional economies.

Topic 68: Investigating performance and strategic plans of UK firms with respect to corporate social responsibility

Research Aim: This research will investigate the performance and strategic plans of UK firms with regard to their respective corporate social responsibility.

Topic 69: To what extent do international certifiable management regulations influence business practices

This research will aim to understand the extent to which international certifiable management regulations impact business practices.

Topic 70: Corporate social responsibility in developing countries – The case of the Chinese construction industry

Research Aim: This research will talk about corporate social responsibility in developing countries and focus on the Chinese construction industry.

Topic 71: Corporate social responsibility and societal expectations – A case of any multinational corporation

Research Aim: This research will understand the expectations associated with corporate social responsibilities. A multinational will be chosen for this study.

Topic 72: How corporate social responsibility affect business practices of the UK energy sector

Research Aim: This research will help understand how corporate social responsibility impacts business practices in the UK energy sector.

Topic 73: The role of CSR on international corporate governance theories and practices

Research Aim: This research will examine the role of CSR in international corporate governance theories and practices.

Topic 74: Financial performance of selected European corporations in light of corporate social responsibility

Research Aim: This research will understand how the financial performance of European businesses is impacted by corporate social responsibility.

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Organisational Behaviour Dissertation Topics

Organisational behaviour can be defined as how individuals interact with larger groups to create more efficient businesses. The theories of organisational behaviour can help to achieve maximum output from individual members of a team. Here are some interesting topics to help you pick an appropriate dissertation topic on organisational behaviour.

Topic 75: Investigating the impact of values and beliefs on employees’ performance and commitment at the workplace

Research Aim: This research will investigate the impact of beliefs and values on employees’ performance and commitment at the workplace.

Topic 76: Studying the impact of culture on organisational behaviour – The case of the Indian telecommunication industry

Research Aim: This research will help study the impact of culture on organisational behaviour. The Indian telecommunication industry will be the focus of this research.

Topic 77: Examining decision-making process in multinational corporations in light of organisational behaviour and choice

Research Aim: This research will help examine the decision making process in multinationals with respect to organisational behaviour and choice.

Topic 78: Organisational citizenship behaviour and organisational commitment, psychological contract and conflict at Oxford University

Research Aim: This research will help understand organisational citizenship behaviour, organisational commitment, and conflict at Oxford University.

Topic 79: Exploring the relationship between a sense of belongingness and development of trust with managerial behaviour in large and diversified organisations

Research Aim: This research will help in understanding the relationship between trust and a sense of belongingness in huge, multicultural organisations.

Topic 80: Investigating causes of unethical actions of individuals in the workplace – Analysing organisational standards, practices, ethical behaviour

Research Aim: This study will explore causes that lead to unethical actions at workplaces. The research will analyse the organisational standards, practices, and ethical behaviour.

Topic 81: Developing organisational citizenship behaviour and organisational culture in the pre-inauguration stages – The case of the UK hotel industry

Research Aim: This research will help develop organisational citizenship behaviour and organisational culture in the early days of businesses. The UK hotel industry will be the main focus of this research.

Topic 82: Comparing employees’ attitudes and organisational cultural values in the Indian agricultural sector

Research Aim: This research will compare employee attitude and organisational cultural values in the Indian agricultural sector.

Topic 83: This study will explore the relationship between employee performance and corporate objectives.

Research Aim: The research will take into consideration the role of shared values and standards.

Topic 84: Introducing, Implementing, and Managing Change in a Multinational – Assessing the Conflicts associated with it

Research Aim: This research will study global change management as to how multinationals introduce, implement and manage change globally.

Important Notes:

As a student of business looking to get good grades, it is essential to develop new ideas and experiment on existing business theories – i.e., to add value and interest in your research topic.

The field of business is vast and interrelated to so many other academic disciplines like  civil engineering ,  construction ,  law , and even  healthcare . That is why creating a business dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field is imperative.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation , as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best business dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Take a look at some of our sample business dissertation topics to get an idea for your own dissertation.

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Home » Blog » Dissertation » Topics » Management » Strategic Management » 27 Strategic Management Dissertation Topics to Impress Your Supervisor

business strategy dissertation

27 Strategic Management Dissertation Topics to Impress Your Supervisor

By Adam Dec 2, 2017 in Management , Strategic Management | No Comments

Strategic Management techniques are employed by top management to improve firm performance. As such strategic management dissertation topics focus largely not only on the processes employed by top management but also the environment in which these are employed and their impact. MBA thesis topics on strategic management are more common within academic research forums. The […]

strategic management dissertation topics

Strategic Management techniques are employed by top management to improve firm performance. As such strategic management dissertation topics focus largely not only on the processes employed by top management but also the environment in which these are employed and their impact. MBA thesis topics on strategic management are more common within academic research forums. The following is a list of masters' thesis topics on strategic management that will give you different ideas to help you get started with writing your thesis/ dissertation.

List of strategic management dissertation topics

The below list has strategic management titles you can choose to research on. I am sure these research topics in strategic management will spark more ideas in your mind and you can modify them a bit and make it yours. For example, changing sector, industry, or country you want to research on will convert any topic into an absolutely new topic. Either you are an undergraduate student, doing your masters or searching a topic for your PhD thesis, you can grab few ideas from this list.

The effect of firm objectives on strategic management practice in the UK retail sector.

Family firms and impact on strategic management practices- a study of family owned businesses in the US.

An overview of the strategic management practices in non-profit organizations- case study UK.

A critical review of the challenges and limitations of strategic management literature.

Can the Real Options Theory lend practicality to the broad domain of strategic management? A literature review.

Strategic management in the Public sector- evidence from the UK.

How do small scale research findings impact the overall strategic management literature? A review of publication bias in the literature.

The strategic management of middle management- evidence from the UK.

Impact of Value Capture Theory on conventional strategic management literature- a systematic review.

An analysis of the trade-off between management experience and knowledge levels for effective strategic management.

A critical analysis of the central relationship between strategic management and firm identity and their impact on each other.

A systematic review of the workings of Corporate Social Responsibility within the strategic management spectrum.

A comparative analysis of stakeholder management and strategic management- complementary or contrasting?

How does technological innovation in the health care sector aid in strategic management- answers from the UK.

Relevance of strategic management in the US craft brewery industry.

Effective land usage through strategic management in the UK public sector.

How do strategic management policies view disaster and its management? Evidence from literature.

What stops women from attaining top strategic management positions? A discourse analysis.

A critical comparative analysis between Resource Based View and Institutional Based View through academic literature.

A systematic review on the validity of research methodology to study the process of strategic management in the industrial sector.

How does top management capitalize on opportunity for enhancing firm identity?.

Strategic management in the social media era? Lessons learned and still to be learned.

How is strategic decision making measured in management literature?

Can financial management replace strategic management? Review of the UK Banking sector.

Conflict resolution in the strategic management team- evidence from literature.

How are outcomes measured as a consequence of strategic management actions? A systematic review of scholarly works.

Strategic management of Human Resources in low income schools in emerging economies- evidence from XXX country.

There you go. Use the list well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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Business Strategy

Business strategy king digital entertainment company.

King Digital Entertainment is the company that developed Candy Crush, which is a globally popular mobile game (Wilhelm). The company has registered rapid growth in the past few years, particularly during the years between 2011 and 2014; the company’s revenue generation grew from USD 63.9 million in 2011 to USD 1.88 billion in 2013. During the same period, the company’s active user count increased from 30 million to 408 million, as of the last quarter of 2013 (Wilhelm). About three-quarters of the revenues of the company accrue from the mobile channel, which demonstrates the centrality of the mobile channel to the company’s business strategy (Chapman). The company employed a very unique strategy in the already saturated games market; it developed and concentrated on a handful of games, which were well received in the market (NBC News). The positive reception and popularity of the games can be attributed to the company’s competitive pricing of its products.

Business Level Generic Strategies

The main business level generic strategies used by King Digital Entertainment include cultivating more competitive advantage over competing companies, through maximizing the value offered to its customers (Kozami). The company does this through increasing the benefits enjoyed by their customers and also offering more service areas, which justify their pricing. In this area, the actions of the company include the development of games with a solidly social nature, the use of cross-platform technology infrastructure during the development process, the utilization of viral channels, and offering highly effective social features. Relevant to this generic business strategy, there is also game longevity and the cross-promotion of new games to the audience, which offers higher value to gaming customers.

The second business level generic strategy used by the company is that of differentiation, where the company has maintained the leadership position in the offering of games with distinctive qualities, which are customer-driven (Kozami). Towards putting this strategy into action, the company maintains a massive layer network, which informs product development and product purchases. The strategy is also informed by the fact that the company spreads the news about the social features of their products through viral channels, which ensure a wide scope of coverage. Additionally, the wide-reaching time-based campaigns help the company to develop products that are reflective of the needs of their customers, which also improves the experience of the customer.

The ways in which functional level strategies support generic strategies

Functional level strategies are the approaches used by the functional centers of a company, towards the realization of business and corporate unit objectives and strategies, through the maximization of productivity and the utilization of resources (Kozami). These strategies support generic strategies by streamlining the resources of a company and its productive capacity towards the generic strategies. For example, towards increasing differentiation, the resources and the productive capacity of the company is channeled towards research into new game designs and incorporating the changing needs of customers (Wilhelm).

Identification and discussion of business-level growth strategies

The business-level growth strategies of the company revolve around the exploitation of the differences of the target customers from the industry-wide balance (Kozami). The company realizes this through isolating a specific buyer classification, isolating their segment, and concentrating on the group to find its niche. In the real world case of King Digital entertainment, it has included diversifying into the mobile game portfolio and broadening the game portfolio through capitalizing on the mobile channel, which yielded 75 percent of the company’s revenues (Wilhelm).

The mission statement of the company revolves around the provision of highly engaging content to the different customer groups, in a way that matches their mobile needs at any time, place and on different devices. This mission statement is encapsulated in the growth strategy of the company, which revolves around increasing app-usage during different times and customer groups (Wilhelm).

The strategic plan of King Digital entertainment revolves around capitalizing on successful brands to foster the growth of newer ones, which increases the uptake of the company’s products within the market (Chapman).

SWOT Analysis

Opportunities

Chapman, Llizette. IPO-Minded Gaming Co. Kabam Buys Phoenix Age; Largest Buy Yet. Business Strategy – The Wall Street Journal. 10 Mar. 2014. Web. 17 Mar. 2014.

Kozami, Azhar. Business Policy and Business Strategy Management. Second Edition. New Dellhi: Tata Mc-Graw-hill Publishing Company, 2006.

Wilhelm, Alex. Inside The IPO of Candy Crush Maker King Digital. Business Strategy Techcrunch, 13 Mar. 2014. Web. 17 Mar. 2014.

NBC News. Candy Crush Game Maker Aims to Hit $7.6 Billion IPO Sweet Spot. 2014. Web. Business Strategy Snapshot. 18 Mar. 2014.

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    business strategy dissertation

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  1. Business Strategy Dissertations

    Latest Business Strategy Dissertations · Competitive Analysis of Coca-Cola and Strategic Recommendations · Brick-and-Mortar vs. · Managing Store Operations

  2. Dissertations in business strategy

    Dissertation - 38 pages - Business strategy. This thesis examines the future of fintech integration within a complex financial ecosystem.

  3. THE DEVELOPMENT OF A BUSINESS STRATEGY MODEL FOR A

    DISSERTATION TITLE: THE DEVELOPMENT OF A BUSINESS STRATEGY MODEL. FOR A LUXURY BRAND. -A case study of Miranda Konstantinidou brand. Student:

  4. CORPORATE STRATEGY

    Swedish University dissertations (essays) about CORPORATE STRATEGY. Search and download thousands of Swedish university dissertations. Full text. Free.

  5. Dissertations

    This guide is for the NU Master's in Business Administration specialization in Strategic Management. It contains resources available in the

  6. Business Dissertation Topics

    Global Strategy for Business Dissertation Topics. Global business strategy focuses on understanding the main strategic issues that organisations face when they

  7. Business Dissertation Topics and Titles

    Business Strategy and Globalisation Dissertation Topics · Topic 6: Why organisations and businesses must change their business strategies in the

  8. 27 Strategic Management Dissertation Topics to Impress Your

    Get strategic management dissertation writing help at affordable cost. ... on strategic management practices- a study of family owned businesses in the US.

  9. Business Strategy

    Business Strategy. High Quality Business Dissertation Topics For UK Business Management Students. MBA Disssertation Topics.

  10. business strategy Archives

    From the manufacturing strategy point of view, manufacturing strategy must be in-line with business strategy, and manufacturing can potentially play a major