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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Faculty in quantitative marketing, emeriti faculty, recent publications in marketing, recent insights by stanford business.

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New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here .

PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected]

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

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The Marketing PhD program prepares students to advance knowledge on the complex interactions between consumers and markets. Students work collaboratively with faculty and gain the experimental, quantitative and analytical skills necessary to conduct research on the drivers of consumer behavior, the mechanisms of consumer decision-making and the indicators of firms’ strategic success.

Research interests of marketing faculty and doctoral students include consumer financial decision-making, marketing communication and persuasion, innovation, pricing, corporate social responsibility, social network effects, and social listening.

World-class training

Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.

We employ a junior-collaborator training model: Our award-winning faculty leverage their expertise to help students grow into independent thinkers. Doctoral students build a portfolio of research projects that are relevant to many stakeholders, including researchers, practitioners and policy-makers.

Additional  information about our Marketing faculty  can be found here

General details about the curriculum, requirements, and structure of the  program can be found here . Please be aware this document is not an exhaustive list of the requirements for the Program.

How to Apply

PhD in Marketing Program Flyer

PhD Graduates' Publications

Download our PhD brochures to learn more about our programs.

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Current Students

Ph.D. in Analytics

phd in marketing analytics

The core mission of the Mendoza PhD in Analytics is to develop thought-leaders in the analytics space that are engaged in impactful, cutting-edge scholarly research that considers the ethical dimension of data and its usage. Graduates of the PhD program are well-positioned to attain academic jobs at top business schools, where they can pursue successful careers in data analytics intensive domains such as business analytics, data science, information systems, operations, and computational social science, conducting research that is impactful and supports human flourishing.

Why Attain a PhD in Analytics?

The PhD degree is intended for those interested in the pursuit of knowledge – creating knowledge through research and disseminating new knowledge to students in the classroom. The field of analytics is without question one that is having a profound impact on business and society. There is a need for new professors capable of pursuing knowledge related to themes such as leadership in an AI-enabled world , ethical human-centered analytics , impactful computational social science , and next generation digital experimentation . These are just a few examples – we encourage our doctoral students to pursue whatever topics they’re passionate about and support them throughout their journey.

Mendoza will host a DocNet recruiting fair for prospective PhD applicants on Tuesday, November 15th . Recruiters from a number of top business schools will be there, including Northwestern, Chicago, Harvard, MIT, Stanford, Berkeley, USC, Notre Dame, Duke, WashU, Emory, Michigan, Minnesota, Maryland, Wisconsin, Iowa, Indiana, and others.

Check-in will be 5:30pm ET in the Stayer Center for Executive Education. A panel discussion will be from 6:00-7:00pm ET in the Mendoza College of Business building next door. The recruiting fair will follow, from 7:00-8:00pm ET back in Stayer. The evening will then close with a reception in Notre Dame Stadium (Rasmus Family Club).

Click here for more information on the event, and to register. Registration is required, and is free for prospective applicants.

Why Notre Dame?

The Department of IT, Analytics, and Operations ( ITAO) is one of the premiere analytics departments, with world-class faculty, cutting-edge research labs, unparalleled industry connections, and access to a large network of Notre Dame alumni that are eager to support analytics thought-leadership.

instructor in front of whiteboard

Faculty Productivity and Reputation

The ITAO department encompasses a diverse set of faculty with significant research capabilities and extensive editorial board experience. ITAO faculty members currently serve in 10+ editorial roles at major journals related to analytics, information systems, and operations; and others have served in similar positions at quality journals previously. In recent years, ITAO faculty have won research awards at top journals and associations such as AIS, INFORMS, POM Society, and the IEEE.

phd in marketing analytics

Research Labs and Centers

The ITAO department has multiple analytics-focused research labs, including the Gaming Analytics Lab ( GAMA ) and the Human-centered Analytics Lab ( HAL ). Department faculty are also actively involved with the Notre Dame Technology Ethics Center ( ND-TEC ) and the Lucy Family Institute for Data and Society. Additionally, the Mendoza College of Business has a full-time dedicated data science team that supports data acquisition, collection, and wrangling as part of the Mendoza Behavioral Lab ( MBL ).

phd in marketing analytics

Partnerships with Industry

Our faculty routinely collaborate with various industry partners and federal agencies, including Electronic Arts, Ubisoft, eBay, Oracle, and NASA. The department is also actively involved with Notre Dame California ( ND California ), iNDustry Labs , and the Applied Analytics and Emerging Technology Lab (AeTL).

phd in marketing analytics

Cutting-edge Curriculum

It is essential that Ph.D. programs equip their graduates with the thorough, current training demanded by today’s market. Our analytics PhD program is well-positioned to produce “T-shaped” scholars that receive a foundation comprising select theories and ethics coursework, and depth via analytics methods courses and seminars. We see an opportunity to develop multi-dimensional scholars well-versed in contemporary analytics methods while also being adept at framing problems, thinking critically about the logic and flow between a problem and proposed solution, and capable of extrapolating their work to the bigger picture.

phd in marketing analytics

Institutional Prestige

Notre Dame is a Top 20 US News university with an international reputation and brand. A PhD from Notre Dame therefore sets our graduates up for success in academia at elite private schools or flagship state universities. Some of our graduates are also well-positioned for industry-oriented research roles.

The IT, Analytics, and Operations (ITAO) faculty use contemporary analytics methods such as machine learning, econometrics, statistics, and analytical modeling to study an array of research topics including ethics and privacy, health, sports and gaming, AI business applications, digital experimentation methods, and e-commerce:

Program Structure

The program is designed to be five-years, full-time, in-residence. Click below for a year-by-year breakdown of how the program is structured.

In the first year, you will learn foundational theories, concepts, and methods related to analytics. ITAO seminar courses will include Human-centered AI, Philosophy of Science, and Computational Social Science. Methods related coursework will include classes related to machine learning, data science, statistics, and/or econometrics. Based on prior coursework, some students might be able to opt out of certain courses. In consultation with the program director, you will form a plan of study for methods courses and electives that align with your research interests.

At the beginning of the first year, you will also be assigned a faculty mentor that will guide your efforts related to the first-year research paper – the purpose of the first-year paper is to demonstrate the potential to produce high-quality scholarly manuscripts.

In year 2, you will continue to broaden and deepen your understanding of the analytics space with ITAO seminars related to Human-centered Statistics, Mathematical Modeling for Consumer Analytics, Operations and Prescriptive Analytics, and Data and Technology Ethics. At the end of the second year, you will have an examination requirement (in the form of an exam or paper). This examination will test your knowledge of ITAO seminar courses taken over the first two years. Your second-year faculty mentor will offer guidance on the paper.

You will wrap up any remaining coursework and turn your attention to pushing research projects towards publication.

In addition to managing your research portfolio, you’ll focus on finalizing your dissertation topic and defending your proposal.

The final year will involve interviewing for open positions, completing dissertation chapters, and having your final defense. And then, onward and upward into your exciting new career!

phd in marketing analytics

Marialena Bevilacqua received a BA in Math with a minor in Statistics from the College of Holy Cross in Massachusetts, where she was class president and captain of the field hockey and lacrosse teams. She attained an MS in Business Analytics from Georgetown University. Marialena was a brand operations analyst and manager plus “rookie of the year” at Thrasio.

phd in marketing analytics

Kezia Oketch attained a BS in Computer Science from Spelman College and an MS in Engineering, Science, and Technology Entrepreneurship from Notre Dame. She was a Gold Scholar at the Grace Hopper Conference and co-founded a research startup focused on technology-based solutions to the cancer crisis in Kenya. Kezia was also a software engineer at an Ohio-based tech company.

phd in marketing analytics

Will Stamey was a double major in Economics and Math at Baylor University, with a minor in Philosophy. He was a Baylor Fellow and Crane Scholar, and completed the health economics sequence. Will’s honors thesis explored the impact of online education on academic outcomes. He was also a researcher at the Colorado Summer Institute in Biostatistics.

phd in marketing analytics

Xinyuan Zhang completed her undergraduate coursework from the University of Sydney, where she double majored in Finance and Statistics and researched sentiment analysis in the Computing Finance Lab. Xinyuan received an MS in Statistics from UCLA – her thesis explored preference models for two-sided platforms. She was also a researcher in the Trusted AI Systems Lab at Nankai University.

phd in marketing analytics

As Director of the Analytics PhD program, I’m happy to answer any questions you might have about our program (or a PhD in general). Feel free to email me at [email protected]  I look forward to connecting with you.

Our application deadline for the Fall 2023 incoming cohort is January 6, 2023 . You can apply using the “APPLY” button in the side menu (also appearing in the menu at the top of the page).

Ahmed Abbasi

Frequently Asked Questions

All students who are admitted to the program will be given a full tuition waiver. So the program is essentially tuition-free, with the only direct costs being miscellaneous university fees. In addition, all PhD students are paid a stipend of $40,000 a year. That stipend serves as compensation for your research activities (and for the teaching you would do in years three and four).

We require either the GRE or the GMAT, and have no preference between the two. If you’ve previously taken one of those tests, we require a score that is less than five years old. Unfortunately, the admissions committee will not waive the GRE/GMAT requirement under any circumstances.

It’s hard to say, as that is a function of a given application cycle, along with the rest of an applicant’s admissions portfolio. Most years, however, verbal and quantitative percentiles in the 80’s or above will be needed to advance to the short list.

Yes, if English is not your native language, or if English was not your language of college instruction. We accept either the TOEFL or the IELTS. If you’ve previously taken one of those tests, we require a score that is less than two years old.

You’ll fill out an online application form that will be linked on this site. And you’ll provide your resume, a statement of purpose/intent, three letters of recommendation, and unofficial transcripts of college (and any masters) degrees.

No. This sort of degree is best thought of as a research apprenticeship—where you are learning research skills in collaboration with faculty. That sort of collaboration requires a full-time, five-year, in-residence commitment.

Yes. While the program will prepare graduates to work in teaching institutions, government, and industry, the priority will be to prepare students for faculty roles so that they can be thought-leaders involved in teaching the next generation of analytics students and working to advance analytics-oriented research. Typically 80-90% of PhDs in Analytics take academic positions, while 10-20% pursue careers in industry (e.g., Silicon Valley, Wall Street, Think Tanks, etc.).

No. This is—first and foremost—a research degree. Teaching is part of the degree, as teaching is an important part of a professor’s career. But, if teaching or administration are your main focus, you might do a search for teaching-oriented PhD programs or Doctor of Business Administration (DBA) programs, which are sometimes also called Executive Doctorate programs.

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PhD in Marketing

Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Daniel Bartels

Professor of Marketing

Pradeep Chintagunta

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley Dietvorst

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Kristin Donnelly

Jean Pierre Dube

Jean-Pierre Dubé

James M. Kilts, Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar

Gunter Hitsch

Guenter J. Hitsch

Kilts Family Professor of Marketing

Christopher K. Hsee

Christopher K. Hsee

Theodore O. Yntema Professor of Behavioral Science and Marketing

Ann L. McGill

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Sanjog Misra

Charles H. Kellstadt Professor of Marketing

Bradley Shapiro

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Stephanie Smith

Avner Strulov Shlain

Avner Strulov-Shlain

phd in marketing analytics

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Oleg Urminsky

A network of support.

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world.

Katherine Burson, MBA ’04, PhD ’04

Associate Professor of Marketing Ross School of Business University of Michigan  Katherine Burson studies judgment and decision-making in consumer behavior such as systematic biases in self-assessment, biases in numerical processing, and the antecedents of the biases. She has a PhD in marketing.

Sridhar Narayanan, PhD ’05

Associate Professor of Marketing Stanford Graduate School of Business Sridhar Narayanan’s research focuses on empirical analysis of marketing problems. He has studied problems such as online advertising, peer effects, and learning. Currently, his research is focused on online advertising and modernization of small retail businesses. His PhD is in marketing.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.


Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif

Akshina Banerjee

Soaham Bharti

Samuel Borislow

Shweta Desiraju

Sara Drango

Fatemeh Gheshlaghpour

Nicholas Herzog

Stephanie Hong

Quoc Dang Hung Ho

Minkwang Jang

Daniel Katz

Xinyao Kong

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov

Ningyin (Ariel) Xu

Shuqiong (Lydia) Zhao

Walter Zhang

Spotlight on Research

Chicago Booth Review frequently highlights the work of marketing PhD faculty and students.

Are You Looking at Me?

Booth faculty and PhD alumni investigate the behavioral explanations for why companies like to turn products into people.

Are You Ready for Personalized Pricing?

Companies are figuring out what individual customers will pay—and charging accordingly. Chicago Booth’s Sanjog Misra explores new ways to set prices.

Why the Power of TV Advertising Has Been Overstated

Research from Chicago Booth’s Bradley Shapiro and Günter J. Hitsch suggests television advertising may be considerably less effective than published studies suggest.

Program Expectations and Requirements

The PhD Program at Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year.

For details, see General Examination Requirements by Area in the PhD Program Guidebook. Download the Guidebook

phd in marketing analytics


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  1. Marketing

    The Programs PhD Fields of Study Marketing Marketing The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

  2. PhD Programs in Marketing

    PhD Programs in Marketing. The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected]

  3. PhD in Marketing

    Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.

  4. Ph.D. in Analytics

    Why Attain a PhD in Analytics? The PhD degree is intended for those interested in the pursuit of knowledge – creating knowledge through research and disseminating new knowledge to students in the classroom. The field of analytics is without question one that is having a profound impact on business and society.

  5. Marketing PhD

    She has a PhD in marketing. Sridhar Narayanan, PhD ’05 Associate Professor of Marketing Stanford Graduate School of Business Sridhar Narayanan’s research focuses on empirical analysis of marketing problems. He has studied problems such as online advertising, peer effects, and learning.