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Make the leap

The power of imagination for disproportionate growth.

Welcome to PHD, the global media and marketing communications agency. We use the power of imagination to deliver disproportionate growth for brands.

Helping brands and businesses leap ahead.

Founded in London in 1990, we started life as the challenger agency that invented ‘creative media’. Now we are a global leader, employing more than 6,500 employees across 100 offices in 74 countries.

Our culture of thought-leadership, creativity, and innovation helps us create campaigns that generate real business results and helps our clients leap ahead of their competitors.

It’s why we were named Network of the Year at the 2020 M&M Global Awards, EMEA Network of the Year at the 2020 Campaign Awards, and Network of the Festival at Cannes 2020/21.

In fact, PHD is one of the four most globally awarded networks in the world (2020 WARC Media 100).

Our global recognitions

Break of silence / InLesco (school of sign language)

The go show pulse takeover / mtn pulse, the ad break championship – gti hack / vw, california ocean: a house for the mobile generation / vw, the ad we never expected to make / the british heart foundation, proud to partner with the world’s leading brands.

Our latest thinking

Shift | a marketing rethink.

Advancements in data and technology, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications.

From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together.

As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.

This is the ambition of Shift.

Bringing together the opinions of leaders from across the world of marketing communications and exclusive research, Shift offers an informed view of what lies ahead to help marketers, and their agencies, rethink marketing for tomorrow, today.

Safety and Governance in Web3

Unlocking the Potential of Web3

The Super Bowl LVII Special

Our global network.

6,500 people. 107 offices. 74 countries.

North America (2)

3575 boul. St-Laurent, Montréal, Québec

33 Bloor St. Suite 1300, Toronto, Ontario

225 North Michigan Avenue, 20th Floor, Chicago, IL., 60601, USA

Los Angeles

12777 West Jefferson Blvd., Building C, Los Angeles, CA., 90066, USA

6205 Blue Lagoon Drive, Suite #650, Miami, Fl 33126, USA

220 East 42nd Street, 9th Floor, New York, NY 10017, USA

San Francisco

600 California Street, 7th Floor, San Francisco, CA., 94109, USA

Latin America (17)

Juan Diaz de Solis 1330, piso 4 (B1638BHR), Vicente López, Bs.As., Argentina

Isidora Goyenechea 3000, Oficina S -202, Las Condes, Santiago, Chile, 7550653

Centro Empresarial Vía Lindora, Santa Ana, San José, Piso 3, 10903

Ave. Abraham Lincoln #1061, Santo Domingo 10129, República Dominicana

Calle El Mirador, Edificio Vittoria # 4814 I 5to nivel, Colonia Escalon San Salvador, C.A.

23 Calle 15-14 Zona 13, Edificio Condesa 2, 8avo. Nivel, Guatemala Ciudad

Torre Alianza 1 8vo. Nivel Colonia Lomas del Guijarro Sur, Tegucigalpa

Mexico City

Av. Guillermo Gonzalez Camarena 800, Piso 1 Santa Fe, Zedec Sta Fé, Álvaro Obregón, 01210 Ciudad de México, CDMX

Ofiplaza El Retiro, Edif. #8 suite 813, Oficina Central, Managua

Marbella, World Trade Center, Planta Baja, Oficina 3

Av. Armendáriz 480, Piso 7, Miraflores, Lima, Perú

Centro Internacional de Mercadeo, Carr. 165 Torre 2 Piso 6, Suite 601, Guaynabo, PR 00968

Bvar. España 2491 Esquina Obligado, Montevideo, Uruguay / 11300

Av. Diego Cisneros, Centro Monaca, Toree Sur 5th Floor, Los Ruices Miranda, Caracas 1071, Venezuela

Europe, Middle East & Africa (36)

Heiligenstädter Straße 31/3/401, 1190 Wien

Heiligenstädter Straße 31/Stiege 3/401 1190 Wien, Österreich

Excelsiorlaan 75-77, 1930 Zaventem

95 Hristo Botev blvd., P.O. Box: 1303 Sofia, Bulgaria

Sostariceva 10, 10000 Zagreb, Croatia

Midtermolen 3, 5. sal 2100 København Ø Danmark

East Africa (3)

Kabarsiran close, off Kabarsiran avenue., Lavington, Nairobi, P.O.Box 7704 -00200 Nairobi, Kenya

Pärnu mnt. 18, 3rd floor, Tallinn 10141, Estonia

Lintulahdenkatu 3, 00530 HELSINKI, FINLAND

Re-Mind PHD Biarritz, 24, BD Marcel Dassault, 64200 Biarritz

Re-Mind PHD Lyon, 1 rue Jean Novel, 69100 Villeurbanne

11-15 Avenue André Morizet, 92100 Boulogne Billancourt, Paris

Francophone Africa (6)

The Telephone Exchange, 5 North Crescent, London, WC1E 7PH, UK

Burkina Faso

Ivory Coast

Germany (3)

Königsallee 92, 40212 Düsseldorf

Hanauer Landstraße 182 A, 60314 Frankfurt am Main

Zirkusweg 1, 20359 Hamburg

No. 10 Examination Road, Ridge, Accra, Ghana

84/A Dózsa György út, 1068 Budapest, Hungary

6th floor, Stephen Court, 18-21 St Stephen's Green, Dublin 2, D02 N960

Via Spadolini 5, Centro Leoni, 20141 Milano, Italia

Via Ca’ di Cozzi 10, 37124 Verona

Brīvības iela 40 – 22, Rīga, LV-1050, Latvija

3 Šeimyniškių g. LT-09312 Vilnius, Lietuva

55 Mohamed Mazhar Street, Zamalek , Cairo , Egypt, PO Box 11561 Cairo

AYA Tower, Offices 1&2 Armenia Street, Mar Mikhael POB 11-1259، Beirut, Lebanon

Saudi Arabia - Jeddah

International Economy Tower King Abdullah Road PO Box 54627 Jeddah 21524

Saudi Arabia - Riyadh

118 Spaces, Riyadh Park, Al Aqiq, 1 PO Box 1564 Riyadh 11372

Omnicom Media Group MENA, Dubai Media City, Dubai

Prof. W.H. Keesomlaan 4, 1180 AB Amstelveen, The Netherlands

26, Oladipo Bateye Street, Ikeja GRA Lagos, Nigeria

Frøyas gate 15, Postboks 1165 Sentrum, 0107 Oslo, Norway

Lomnického 1705/5, 140 00 Praha 4

ul. Wybrzeże Gdyńskie 6c, 01-531 Warszawa

Av. Do Forte, 6A - Edifício Ramazzotti, Piso 3 - sala 2.08, 2790-072 Carnaxide, Portugal

No. 6, Pictor G.D. Mirea Street, District 1, Bucharest, Romania, 011396

Cara Dusana 10a Belgrade Serbia

Digital Park II, Einsteinova 23, 851 01 Bratislava, Slovakia

Koprska ulica 106A, 1000 Ljubljana, Slovenia, Europe

South Africa (3)

Unit 405, The Studios 6 Beach Road, Old Castle Brewery, Woodstock Cape Town, 7925

Tree House Work Space, 5 Park Lane, Building - Mayfair on the Lake, 2nd Floor, 4051

Johannesburg

PHD Johannesburg, 6th Floor, North Side, 3 Sandown Valley Crescent, Sandton, Johannesburg 2031

Marina 16 - 18, Planta 12, 08005 Barcelona

Calle Mesena, 22 Planta 3, 28033 Madrid

Västgötagränd 2, Box 11015, Stockholm, Sweden How to find our office: https://vimeo.com/368810556/ca9b1fbc11

Nils Ericsonplatsen 3, 411 03 Göteborg, Sweden

Leutschenbachstrasse 41, CH-8050 Zurich

Leutschenbachstrasse 41, 8050 Zurich

Talatpasa Caddesi, No:5 Kat:3 Gultepe, Sisli, Istanbul, Turkey

United Kingdom (2)

Bankside 2, 90-100 Southwark Street, London, SE1 0SW, UK

Canada House, 3 Chepstow Street, Manchester, M1 5LW

Asia Pacific (17)

Australia (3).

PHD Brisbane Level 3, 200 Adelaide Street, Brisbane QLD 4000 Australia

PHD Melbourne Level 6, 650 Chapel St, South Yarra, VIC 3141 Australia

Bay 7, 2 Locomotive Street, Eveleigh NSW 2015, Australia

12F, No. 1788, West Nanjing Road, 200040

中国上海市南京西路1788号国际中心12楼, 200040

Unit 907 Core E, Cyberport 3, 100 Cyberport Road, Hong Kong

3rd Floor, Mudra House, Opposite Grand Hyatt, Santacruz East, Mumbai - 400055, Maharashtra

Office Tower 32nd floor unit, D. Jl Casablanca Raya, no 88. Jakarta 12870, Indonesia

Harumi Triton Square X, 1-8-10 Harumi, Chuo-ku, Tokyo 104-6038

Unit 15-01 & 15-02, Level 15, Imazium, No. 8, Jalan SS 21/37, Damansara Uptown, 47400 Petaling Jaya, Selangor DE, Malaysia

Level 2, Eden Business Centre, 14 Normanby Road, Mt Eden, Auckland 1024

50 Old Clifton, Opposite Mohatta Palace, Karachi, 75600, Pakistan

10F Bankmer Building, 6756 Ayala Avenue, Makati City 1226, Philippines

29 Media Circle, [email protected] , #11-03, Singapore, 138565

9th Fl., Keungil Tower, 223 Teheran-ro, Gangnam-gu, Seoul Korea, 06142

Level 5 Tisara Plaza, 127/88, Dutugemunu Street, Colombo 6

9/F, 176 Chang Chun Road, Taipei 104, Taiwan

10th Floor, Amarin Tower, 500 Ploenchit Road, Lumpini Pathumwan, Bankgkok 10330, Thailand

Somerset Chancellor Court, 4th Floor, 11 Mac Dinh Chi Street, District 1, HCMC, Vietnam

About Stanford GSB

About the Experience

Full-Time Degree Programs

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Faculty Research

Research Hub

Behavioral Lab

Research labs.

Research Initiatives

Welcome, Alumni

Admission Events & Information Sessions

The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Faculty in quantitative marketing, emeriti faculty, recent publications in marketing, recent insights by stanford business.

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New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here .

PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected]

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

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PhD in Marketing

The Marketing PhD program prepares students to advance knowledge on the complex interactions between consumers and markets. Students work collaboratively with faculty and gain the experimental, quantitative and analytical skills necessary to conduct research on the drivers of consumer behavior, the mechanisms of consumer decision-making and the indicators of firms’ strategic success.

Research interests of marketing faculty and doctoral students include consumer financial decision-making, marketing communication and persuasion, innovation, pricing, corporate social responsibility, social network effects, and social listening.

World-class training

Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.

We employ a junior-collaborator training model: Our award-winning faculty leverage their expertise to help students grow into independent thinkers. Doctoral students build a portfolio of research projects that are relevant to many stakeholders, including researchers, practitioners and policy-makers.

Additional information about our Marketing faculty can be found here

General details about the curriculum, requirements, and structure of the program can be found here . Please be aware this document is not an exhaustive list of the requirements for the Program.

How to Apply

PhD in Marketing Program Flyer

PhD Graduates' Publications

Download our PhD brochures to learn more about our programs.

PhD: Marketing Concentration

This program will prepare you for a career in research and teaching at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad.

The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as coursework, comprehensive exams, and dissertation research. It enables you to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives.

Coursework covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields such as psychology, sociology, and management. Research methods and statistics associated with the social sciences also is a large component of the program.

In addition to specific coursework, the program also provides an environment in which you can develop research competencies in close association with the marketing faculty and other graduate students.

Students entering the program with a completed master’s degree in a business discipline can complete the doctorate in four years of full-time resident study.

Admission requirements

A minimum admissions index score of 1250 is required to be considered for admission. The index is based on the formula GPA x 200 + GMAT (and a TOEFL of 580 for ESL students). There is not a minimum GMAT score requirement. However, successful candidates typically exceed 650.

We prefer the GMAT, but we do accept the GRE test as a substitute. In either case, the exam must have been taken within 5 years of the time of application to WSU. A GMAT conversion will be applied to the GRE score submitted by applicants who take the GRE in lieu of the GMAT. The Educational Testing Service (ETS) provides a conversion chart . The converted GRE score will then be applied to the Carson College of Business admissions index score in the same manner as a standard GMAT score.

Ph.D. Professional Development Seminar

Students will take the one-credit college-wide professional development colloquium (BA 598) during their 1st year or as soon as possible when approved by the area coordinator.

Ph.D. Teaching Course

Students will take the 3-credit BA 596 teaching course, ideally in the fall of their second year.

Ph.D. Research Tool Requirements

The student may, with the approval of his/her program committee, substitute other courses for the suggested courses above, as long as the alternative courses treat each of the above topics in a comprehensive fashion.

Ph.D. Major Field Requirements

Additional Ph.D. Coursework

A minimum of 9 credit hours of coursework approved for graduate credit must be designated and approved by the student’s Ph.D. committee.

Second Year Paper

MKTG 600: In addition to their coursework, students must complete a second year paper. The second-year paper is a pass/fail, faculty-supervised independent research project involving an empirical study. Expectations are that the project will test research hypotheses using data gathered and analyzed by the student.

Ph.D. Research Credit Requirements

Minimum of 32 credits.

In addition to the research tool and field requirements, the Ph.D. in Business requires an additional body of research credits in preparation and development of the final dissertation. A minimum of 32 (800-level) research credits hours is required.

Chadwick Miller Todd Hall 380 [email protected] 509-335-2160

Program at a glance

Degree offered: Doctor of Philosophy Number of faculty working with students: 11 Number of students enrolled in program: 11 Students with assistantships/scholarships: 100% Priority application deadline: January 10

Universities and colleges employing recent graduates:

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Marketing PhD programme

Conduct research to advance the frontiers of the marketing discipline.

Achieve academic excellence

Working closely with our international faculty experts throughout your degree, you’ll begin active research at an early stage.

explaining consumer behaviour

predicting firm behaviour

making data-driven decisions

improving marketing practice.

Apply a variety of approaches, including:

experimental tests of psychological theories

econometric models of firm behaviour.

Our faculty embody outstanding research and teaching expertise

Innovative business thinking. World-class research. And a global reputation. Representing many different nationalities, our faculty influence business leaders, managers and policy makers across the globe.

Marketing-PhD-Research-Lab-promo-551x551

Behavioural Research Lab

The Research Lab at the London Business School is a full-staffed state of the art lab devoted to running behavioural research studies. The fully staffed lab is trained in running a wide variety of behavioural research studies ranging from simple survey to food tasting to social interaction studies. PhD students have full access to running studies in the lab and often work with the research assistants who will implement each study as intended.

PhD students

We prepare the next generation of scholars to undertake cutting-edge research. Find out how they’re pushing the frontiers of their individual subject area.

A unique life experience

Benefit from our central London location. Enjoy our vibrant campus environment. Welcome to a dynamic student and alumni community that provides lifelong engagement and opportunity.

Interested in applying? We recruit students through our annual PhD application process.

Ready to join the LBS PhD programme? We’d love to hear from you.

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About the Program

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.

Core Areas of Research

Student research is supported by faculty in three core areas:

Quantitative modeling

Consumer behavior

Marketing strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles .

Academic Requirements

All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:

Program Coursework

Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

See Guide for all course requirements

Faculty Research Interests

Neeraj Arora Research interests: Choice models Experimental design Big data analytics Machine learning Bayesian statistics View full profile Ishita Chakraborty Research interests: Digital Marketing Unstructured Data – Text, Video Analytics Machine Learning/Deep Learning Fairness and Bias Salesforce Recruitment and Training View full profile Kevin YC Chung Research interests: Quantitative marketing Empirical industrial organization Choice models Endorsement marketing Emerging markets Credence goods View full profile Remi Daviet Research interests: Deep Learning & AI Bayesian & Computational Statistics Consumer Decision Making Advertising Neuro-Genomics View full profile Amber Epp Research interests: Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency Group decision-making View full profile Cheng He Research interests: Causal inference Policy evaluation Modern retailing Consumer search Financial decision-making View full profile Jan Heide Research interests: Channels of distribution Strategic partnerships Interorganizational relationships Marketing strategy View full profile Aziza Jones Research interests: Status and Identity Signaling Social-Signaling Donation Behavior Parental Spending View full profile Qing Liu Research interests: Quantitative modeling of marketing data Bayesian methods Experimental design Conjoint analysis Consumer choice Big data analytics View full profile Yi Liu Research interests Technology and platforms Economics of AI Theoretical models in marketing View full profile C. Page Moreau Research interests: Consumer learning and knowledge transfer New product development and acceptance Creativity and design View full profile Thomas O’Guinn Research interests: Sociology of consumption Brands Commercial communication Advertising and visual communication View full profile Joann Peck Research interests: Haptics Interpersonal touch Non-verbal behaviors more broadly Psychological ownership Individual difference measures View full profile Evan Polman Research interests: Consumer and managerial decision-making Creativity Ethics Emotions Psychology experiments View full profile J. Craig Thompson Research interests: Philosophy of science Postmodern culture Consumer lifestyles and motivations Gender issues and consumption View full profile Liad Weiss Research interests: Marketing and consumer behavior Judgment and decision-making Social cognition Self-concept Categorization View full profile Connect With Current Students

We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.

View current student profiles

See Our Placement Results

Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.

View recent placements

Despite COVID-19, learning continues at FIU College of Business. We are committed to our students, and together we will shape the future of business education.

PhD in Business Administration Marketing

The doctoral program in marketing prepares you for an academic career at research-oriented universities. Marketing is a diverse academic discipline encompassing many areas of inquiry, ranging from understanding consumer response to various elements of the marketing mix (products, pricing, advertising, etc.) to how marketing managers cope with their job requirements. You’ll experience this diversity in the program first-hand via doctoral seminars.

Research Preparation

To ready you for your role as a research scholar, the coursework is designed to provide the required methodological and analytical skills for executing sound research and the substantive knowledge of the field of marketing to develop research worth executing.

Your research skills are further developed through two summer projects encompassing your first two years of the program. These projects are supervised by faculty and are multi-faceted in their intended purpose.

Since many students have never been involved in an in-depth research project, the first year’s project is intended to familiarize you with the research process. Emphasis is on executing a manageable project during the allotted timeframe, as opposed to concern with the thinking behind the research.

Much greater emphasis is given to research creativity for your second summer project. Ideally, this research serves as the stepping stone for your dissertation, which will be your focus during the last two years of your program. Both summer projects require the submission of a written paper and a presentation to the marketing faculty.

Teaching Preparation

To prepare you as a strong educator, in addition to the curriculum’s teaching focus, you’ll also serve as a teaching assistant and receive instructional training before fulfilling teaching opportunities later in your program.

The marketing PhD Program is a four year program (that includes summer requirements in years 1-2 involving the following coursework:

Doctoral Dissertation

The dissertation process begins after the student has successfully completed all non-dissertation coursework and program requirements. The student must form a dissertation committee comprised of willing faculty members and chaired by a faculty member with Dissertation Advisor Status. The student should work with the committee chair in forming the rest of the committee.

The student will prepare a dissertation proposal that must be approved by the committee. The proposal will describe the purpose of the proposed research, the research hypotheses to be tested, how these hypotheses will be tested, and the expected contribution of the research comprising the dissertation. The dissertation is important for not only fulfilling program requirements, but for providing the student with publishable research that is critical in the beginning stage of the student’s future career as a faculty member. It will also play an important part in determining the student’s success when interviewing for a position as a faculty member.

Students must satisfy all university and college dissertation requirements.

Performance Expectations

Students are expected to maintain a GPA of 3.5 or better in the departmental courses that comprise the marketing concentration. In addition, students are expected to maintain a GPA of 3.3 or better in all of their coursework. Failure to maintain the required GPA constitutes sufficient grounds for dismissal from the PhD program. Unsatisfactory performance in either of the two summer projects also constitutes sufficient grounds for dismissal from the program.

For Information

For more information about the Marketing Concentration, please contact:

Quick Links

With the school emphasis on interdisciplinary research, the department consists of faculty with diverse research interests including Bayesian statistical modeling, empirical industrial organization/structural modeling, brand building, judgment and decision making, social influence and identity, consumer and cultural neuroscience and sensory marketing.

In addition to taking rigorous courses in the first two years, students will start working closely with faculty on research projects upon entering the PhD program. The students will find that their program of study is strengthened even further by close interaction with faculty from other units of the University, such as the Psychology, Economics, and Statistics Departments, who offer courses aimed at improving research skills and often serve as advisors and dissertation committee members for Marketing students. Our goal is to develop students who will become marketing research scholars at top-tier business schools, where they will continue to conduct research that makes meaningful contributions to the field of marketing.

Faculty-Student Research Collaborations

The following is a list of representative publications and working papers authored by current and recent Ph.D. students and Marketing faculty. Current and recent students are highlighted in bold.

Rajaram, Prashant , Puneet Manchanda, and Eric Schwartz (2019), " Finding the Sweet Spot: Ad Scheduling on Streaming Media ." Working Paper.

Chae, Rebecca and Carolyn Yoon (2018), “Persuasiveness of Descriptive Norms: The Role of Culture and Decision Context.” Working Paper.

Cho, Jihoon , Anocha Aribarg, and Puneet Manchanda (2017), " The Value of Measuring Customer Satisfaction. " Working Paper.

Esteky, Sina , Jean Wineman, and David Wooten (2018), " The Influence of Physical Elevation in Buildings on Risk Preferences: Evidence from a Pilot and Four Field Studies ," Journal of Consumer Psychology, 28, 487-494.

Guo, Tong , S. Sriram, and Puneet Manchanda (2017), " The Effect of Information Disclosure on Industry Payments to Physicians. " Working Paper.

Hagen, Linda , Aradhna Krishna, and Brent McFerran (2017), " Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating, " Journal of Marketing Research, 54, 589-604.

Kim, Eunsoo , Anocha Aribarg, and Natasha Zhang Foutz (2018), "How Shared Consumption Enhances Experiences." Working Paper.

Palazzolo, Mike and Yesim Orhun (2018), " Frugality is Hard to Afford, " Journal of Marketing Research.

Shaw, Steve and Rick Bagozzi (2018), " The Neuropsychology of Consumer Behavior and Marketing, " Consumer Psychology Review, 1, 22-40.

Tian, Longxiu and Fred Feinberg (2018), "Menu Pricing for Freemium Services: Selectivity Analysis of an Online Field Experiment." Working Paper.

Vu, Tiffany and Scott Rick (2018), " Large Steps Toward Small Donations: Reputational Benefits of Nominal Corporate Generosity. " Working Paper.

Zhang, Xu , Puneet Manchanda, and Junhong Chu (2017), “ Meet Me Halfway: The Value of Bargaining. ” Working Paper.

COORDINATOR: SCOTT RICK

Associate Professor of Marketing

Our Students

Current students, recent marketing phd graduates.

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The ProgramsPhDFields of StudyMarketing. Marketing. The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science. These traditions support research inquiries into consumer behavior, firm behavior, the development of methods ...
PhD Programs in Marketing - American Marketing Association
PhD Programs in Marketing The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected]
PhD in Marketing | Leeds School of Business | University of ...
The Marketing PhD program prepares students to advance knowledge on the complex interactions between consumers and markets. Students work collaboratively with faculty and gain the experimental, quantitative and analytical skills necessary to conduct research on the drivers of consumer behavior, the mechanisms of consumer decision-making and the ...
PhD: Marketing Concentration | Carson College of Business ...
PhD: Marketing Concentration We are currently accepting applications for the Fall 2023 term This program will prepare you for a career in research and teaching at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad.
PhD programme | Marketing | London Business School
PhD PhD Student profiles Faculty recruitment Achieve academic excellence Working closely with our international faculty experts throughout your degree, you’ll begin active research at an early stage. A rigorous and extensive curriculum Create new knowledge Work closely with our outstanding marketing faculty
PhD in Marketing | Wisconsin School of Business
PhD in Marketing | Wisconsin School of Business Undergraduate Undergraduate Program Become the next great business leader at the Wisconsin School of Business. Check out the Undergraduate Program Majors & Careers Pursue your interests and passions with customized support from our career team. View career paths Pre-College
PhD in Business Administration Marketing | FIU Business
Marketing is a diverse academic discipline encompassing many areas of inquiry, ranging from understanding consumer response to various elements of the marketing mix (products, pricing, advertising, etc.) to how marketing managers cope with their job requirements. You’ll experience this diversity in the program first-hand via doctoral seminars.
Marketing PhD Program | Michigan Ross - Ross School of Business
Our PhD program in marketing is rigorous yet heterogeneous and flexible in both the range of possible research topics and the coursework. With the school emphasis on interdisciplinary research, the department consists of faculty with diverse research interests including Bayesian statistical modeling, empirical industrial organization/structural ...