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25 Marketing Management Dissertation Topics
Published by Owen Ingram at January 2nd, 2023 , Revised On February 10, 2023
Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.
Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.
Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.
Marketing managers perform:
- Detailed market research
- Develop product and service branding strategies
- Develop strategies for targeting customers
- Identify the marketing activities to be undertaken within the budget.
Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.
Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .
Marketing Management Research Areas For Dissertation
Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):
- Customer relationship management (CRM)
- Product lifecycle management (PLM)
- Supply chain management (SCM)
- Market analytics.
These are briefly explained below.
Customer Relationship Management
Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.
Product Lifecycle Management
The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.
Supply Chain Management
SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”
Market Analytics
Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.
Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .
Benefits of Marketing Management
There are various benefits of using Marketing Management. Some of them are as follows:
- It increases sales and profits.
- It improves customer satisfaction.
- It reduces costs
- It helps you to identify the problems in your business.
- It improves the quality of products and services.
- It builds a competitive advantage.
- It makes processes more efficient.
- It increases customer satisfaction.
- It improves sales
- It helps to identify new markets.
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List of Dissertation Topics for Marketing Management
Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.
- Using financial products in the UK retail banking sector
- A study of how service quality and customer satisfaction affect brand equity
- A study of the antecedents and consequences of a firm’s reputation
- Impact of social media marketing on consumer behaviour
- The role of internet advertising as a marketing tool
- A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
- The influence of reference groups on purchasing patterns among British consumers
- Factors that influence product packaging decisions
- An investigation into how organizational culture influences employee behaviour
- A preliminary study examined how sales assist the marketing role of security solutions.
- A thorough analysis of the literature on the term “Coopetition.”
- The function of marketing management in maintaining efficient supply chains
- Review of the literature on product innovation in multinational companies
- The psychology of consumers, how to evaluate it, and how it relates to digital marketing
- Several of the most prevalent errors are made today in email marketing.
- Correlation between marketing problem-solving techniques and marketing management support systems.
- A comparison of marketing management practices in industrialized and developing countries.
- A comprehensive review of the connection between management sciences and marketing management.
- Exploring the potential link between corporate financial success and corporate social responsibility
- A comparison of the regional strategic management of fashion apparel brands.
- Analysis of market segmentation’s effect on hotel industry customer loyalty.
- The analysis of the influence of social media on customer relationship management in the hotel industry.
- The analysis of supply chain management on operational efficiency in the hotel industry.
- The relationship between customer satisfaction, market share, and profitability
- An empirical study into the relationship between brand image and consumer perception.
Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.
Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.
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Non-Trivial Marketing Research Paper Topics for Your Next Essay
Updated 10 Nov 2022
Marketing is a very broad field. Today, it even encompasses the field of digital marketing and all of its sub-branches such as content and social media one. You can easily find yourself in a tough spot, unable to choose marketing research paper topics to write your paper about and that's when important to remember about the precise work our research paper writing service can provide.
Research papers deal with specific fields of marketing, strategies, case studies, and unique situations. As a student, you can leverage your research paper assignment to showcase your ability to think independently, find and use relevant sources of information, and analyze data.
Choosing the right marketing research topics can help you succeed in all these tasks. Below, you will find a list of over 100 powerful topics carefully selected by our professional team.
How to Choose a Relevant Topic for Your Research
Before you start combing through our list, you should learn how to choose the right topic on Marketing. Below are some useful tips for you to consider:
- Interests and passions take priority - if there is a marketing field you're personally interested in, you should choose a topic from there. When you are interested in something, you will be passionate about research and you will dig deeper to find relevant studies to back up your claims;
- Narrow down the direction of your topic - once you have a general idea about your topic, you need to narrow it down. For instance, you might be interested in influencer marketing - which is a general topic. A more specific one would be “The Influencer marketing from the ROI perspective: Is it the most efficient social media technique?”
- Comb through online lists of marketing essay topics - now, you can look for ideas that are closely related to your general and more specific topic. The best way to seek inspiration is to go through lists such as this one. There are hundreds of viable topics for your paper, and you’ll probably find at least a couple that you are personally interested in.
- Choose a topic - the right topic is not only the one that inspires you but also the one that is well-researched. Well-researched topics will provide you with enough sources to cite in order to back up your claims. It will be easier for you to identify certain aspects that are still not well-researched to make your own contribution to the field. Hit relevant online academic databases such as BSC and EI .
List of Marketing Research Paper Topics
If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you.
- The Relation Between Brand Awareness and Repeat Purchases
- Components That Help Improve Brand Performance
- Marketing and Company Reputation: The Best Strategies to Use
- Is Corporate Social Responsibility a Marketing Strategy
- The Best Social Media Strategies to Drive Customer Engagement
- Analysis of Social Media Marketing Impact on Customer Behavior
- The Relationship Between Influencer Marketing and Lifestyle Branding
- The Most Noteworthy Technologies used to Improve Customer Online Decision Making Process
- Online Shopping: How Customers See it
- The Role Brand Personality Plays in Purchase Decisions
- The Use Cases of Virtual and Augmented Reality in E-commerce
- The Major Components of Well-established Customer Relationship
- Brand Reputation Impact on First-impression With Customers
- Consumer Behaviour: Factors That Drive Convergence and Divergence
- Components of a Competitive Marketing Strategy
- Does Brand Experience Affect Consumers Purchasing Decisions
- What is Social Marketing Mix Strategy
- The Importance of Product Packaging in Competitive Marketing Strategy
- How to Price and Position Products or Services for Marketing Effectiveness
- What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique
- Target-marketing and Product Design
- Building a Company Brand Image Through Guest Blogging
- The Key Differences Between B2C and B2B Marketing Strategies
- The Best Practices in B2B Marketing Campaigns
- Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
- The Best Social Media Platform to Use for B2B Marketing
- How Customer Satisfaction Affects Sales Performance
- Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
- Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
- Is Affiliate Marketing a Digital Marketing? Why?
- The Most Efficient Marketing Strategies to Repair Bad Reputation
- How Consumers Connected to the Brand Receive Negative Word of Mouth
- Components of Brand Loyalty
- The Relation Between Brand Personality and Identification With Brand Loyalty
- Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
- Brand Attachment Role in Invoking Targeted Emotions in Consumers
- Unethical Company Behavior Effect on Brand Attachment
- Can Marketing Help a Company Build Brand Equity
- Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand
- How to Leverage Marketing to Drive Innovation
- Aggressive vs. Discrete Marketing: What Works Best for Generation Z
- An Analysis of Purchase Decision of Millennials in the US
- Purchase Decisions of Generation Z and Y: Comparative Analysis
- Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
- Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
- Components of Brand Credibility That Drive Consumer Loyalty
- Are Cultural Differences a Factor in Marketing Messages Strategies
- Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role
- Components of Customer Relationship Management Strategy
- Email Marketing Role in Improving Customer Retention Rates
Essay Examples Relevant to Marketing Research
- Customer Service
- Marketing Plan
- Social Responsibility
Digital Marketing Topics for Research Papers
If you have to write a research paper on digital marketing, the following ideas will help guide you in the right direction.
- What is the Best Digital Marketing Strategy for Startups
- Assessing the ROI of Most Commonly Used Digital Marketing Strategies
- Search Engine Optimization Case Study Analysis
- Best Digital Marketing Strategies for Reducing Cart Abandonment Rates
- Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
- The Most Efficient Free Tools for Digital Marketing Competitor Analysis
- Ins and Outs of Targeted Marketing With Paid Search Engine Ads
- Email Marketing Role in Lead Generation
- Is Customer Relationship Management a Digital Marketing
- The Best Digital Marketing Strategy Mix for New Product Launch
Essay Examples Relevant to Digital Marketing
- Marketing Management
- Customer Relationship Management
Content Marketing Topic Ideas
Thirty years ago Bill Gates said, “Content is king”. It still is. If this sounds interesting to research, here are some topics you can use for your inspiration.
- Content Marketing Strategies for Lead Generation
- How to Use Content to Improve Email Subscription Rates
- The Most Important Elements Every Compelling Content Marketing Must Have
- What is the Pillar Content and How to Use it to Grow Sales
- Repurposing Marketing Content for Startups
- Interactive Content Marketing as an Emerging Content Marketing Strategy
- Case Study of Canva’s Design School Content Marketing Strategy
- The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns
- The Role of Micro Content in Content Marketing Campaigns and When to Use it
- The Most Effective Content Promotion Strategies
Essay Examples Relevant to Content Marketing
- Content Marketing
- Marketing Strategy
Strategic Marketing Problems
If you have a mindset of a strategist, the following paper topics that address strategic problems will be interesting to you.
- Poorly Executed Market Research
- Inconsistencies in Communication of Products or Services Values
- My Company is too Small and Can Make it on top Without Marketing
- There is no Marketing Plan
- Marketing and Sales Departments are not Connected
- A Company Doesn’t Track History with Customers
- Poor Business Visibility
- Marketing Department Depends on Legacy Marketing Strategies
- Company’s Target Market Segment is not Defined
- Innovative Marketing Solutions are Not Worth Investing Into
Essay Examples Relevant to Strategic Marketing
- Target Market
- Marketing Research
Social Media Marketing Research Paper Topics
With billions of people using social media platforms daily, social media provides excellent marketing opportunities. Here are some topic ideas dedicated to social media.
- Social Media Marketing Role in Lead Generation
- SMM: Advantages and Challenges
- Social Media Marketing vs. Community Management: Differences and Use Cases
- Case Study of Starbucks Social Media Marketing
- Advantages and Challenges of Targeted Marketing With Facebook Ads
- History of Social Media Marketing: The Most Noteworthy Successes
- Text vs. Image vs. Video in Social Media Campaigns
- The Emerging Data-Driven Social Media Marketing Strategies
- SMM Tools: Analysis of Buffer
- Instagram Reels Importance in New Product Promotion
Save your time with free essay samples on Social Media Marketing
Consumer behavior research topics.
If you’re interested in consumer behavior and the purchasing decision-making process, you’ll find the following topics interesting.
- The Most Noteworthy Consumer Behavior Changes When Shopping Trendy vs. Mainstream Products
- Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
- How to Measure the Purchase Intention
- How to Forecast New Product Adoption Rates
- The Major Types of Online Consumer Behavior
- The Commonly Used Methods for Predicting Consumer Behavior
- The Factors of Purchase Intention
- Should All Online Shops Offer Consumer Anonymity? Why?
- Purchase Intention: Color-emotion Associations
- The Most Effective Methods for Customer Retention
Essay Examples Relevant to Consumer Behavior
- Consumer Behavior
Choosing the right topic for your research is not always as easy as it may seem. These 100 marketing research topics are here to make the entire process easier for you. Don’t forget to acknowledge your research paper requirements when you are choosing the topic. Picking a well-researched topic that you are personally interested in is the best thing to do. If it is impossible to complete your assignment before the deadline, EduBirdie’s professional writers are here to help you out.
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100 best marketing research topics for all.
Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!
Marketing Thesis Topics
Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.
- Analysis and determination of consumer buying behavior for Coca-Cola
- A study on famous well-marketed brands that got away with selling substandard quality products
- A study showing the impact of advertising on consumer behavior
- Brand advertising and political campaigns: a possible interwoven impact?
- A review of the outcomes of advertising in a recession
- Exhaustive research on how brands exploit impulsive buying
- A study of how celebrity endorsements on ROI affect CPG brands
- A survey of the impact of augmented reality on marketing experiences
- Critical research on how AI will help make better marketing decisions
- A study of the perspective and reception of Americans to targeted ads based on their browser history
Current Marketing Issues
There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!
- A decline in organic reach on social media platforms
- Difficulty in building a well-recognized brand name
- Getting readers to see content
- Understanding marketing results
- Marketing budgets included by BREXIT
- Optimizing business for voice search
- Bridging the technology gap
- Ensuring compliance with GDPR
- Overdependence of potential customers on amazon
- The effect of COVID-19 on the global economy
Marketing Research Topics
Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!
- Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
- The effect of social media on buying choices
- Online purchasing: a study of the product characteristics buyers look for
- An exploration of the differences in marketing strategies across cultures
- Manipulation tactics: how brands can get more customers
- A study of how customer loyalty is affected by brand image
- Analyzing how TV advertising affects the top of mind awareness
- Do people appreciate being click baited into sponsored posts?
- A study on how to make customers purchase goods and services in the luxury category
Digital Marketing Blog Topics
Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!
- 10 insightful differences between paid search and organic search
- Tips for promoting content on Pinterest
- SEO tactics to avoid like the plague
- How to increase your followers on social media
- Best tips to help you grow your paid social ROAS
- Why should you follow your competitors on social media?
- Dos and don’ts of social media marketing
- How to create content your audience will be eager to share
Marketing Essay Topics
- What is the most effective form of marketing?
- Internet marketing trends to expect in the future
- What important brand attributes lead to an increase in customer loyalty?
- A look into marketing approaches that broke through strong market monopoly
- The impact of social media on consumer buying behavior
- Comparison of advertising versus building brand equity
- Rebuilding trust in influencer marketing
- How to generate leads effectively
Content Marketing Topics
- 10 biggest graphic design mistakes companies make in their marketing pieces
- How to create captivating e-newsletters that people will pay attention to
- Repurposing marketing content for small businesses
- Working more micro-content into marketing efforts
- Multi-step versus one-step content marketing campaigns
- The five Cs when creating content marketing copy
- Creating compelling content marketing campaigns in 10 steps
- Content marketing: how to generate more leads and close sales
Strategic Marketing Problems
There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.
- Inability to explain products or services delivered
- Not clearly defining a company’s market segment
- Lack of innovating commercial department
- Lack of business visibility
- Missing links between sales and marketing departments
- Lack of marketing plan
- Lack of personal branding, brand image, and professional reputation
- Thinking the company or business can survive without marketing
Marketing Blog Topics
- Facebook advertising: pros and cons
- 10 benefits of inbound marketing
- The most frustrating problems faced in inbound marketing
- How to generate subscribers for your blog faster than ever!
- 10 benefits of content marketing lead magnets
- Five video content marketing myths you must discard
- 30 social media campaign ideas from big brands
Controversial Marketing Topics
- Does google give preferential treatment to big brands?
- Does social media affect SEO ranking?
- Are grey SEO techniques safe?
- Are YouTube videos more engaging than TV ads?
- Are building e-mail lists still one of the best ways to sell?
- Will immersion marketing through VR technology to be accepted?
Sport Marketing Research Topics
Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.
- How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
- Emerging opportunities in sports marketing and how to capitalize on them
- How to effectively capitalize on the wearables market
- Should more women and children get into sports?
- Should seniors be allowed to participate in some games?
Marketing Presentation Topics
- Mastering in-house SEO
- The path to gaining and building customers trust
- Brand awareness versus ROI
- Effectively personalizing customer communications
- The best SEO strategies that increase site traffic
International Marketing Topics
Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!
- The effect of globalization on consumer behavior
- How do international brands compare to local brands?
- Do international brands always have advantages over a local brand?
- Creating brand awareness by utilizing global event marketing
- How to market products on an international level
Marketing Plan Topics
- The importance of a marketing plan to the success of a business or product launch
- Building a tactical marketing plan
- How is a marketing strategy different from a marketing plan?
- Indispensable parts in writing a marketing plan
Ethical Issues In Marketing
- Targeted Ads based on browser history
- Immersion marketing through virtual reality
- The exploitation of impulsive buying
- Click baiting into sponsored posts
Affiliate Marketing Topics
- How to find profitable niches in affiliate marketing
- How to get readers interested in what you market
- How to build a personal website: the ultimate guide
Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics . We wish you the best in your research!
As Putin continues killing civilians, bombing kindergartens, and threatening WWIII, Ukraine fights for the world's peaceful future.
Best Ever 111+ Research Topics for Marketing By Experts
Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.
Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.
Below is the List of All Interesting Research Topics for Marketing for Your Thesis
Table of Contents
- A study on consumer buying behavior for Coca-Cola.
- The distribution system in small-scale companies and multinational companies. Compare.
- Business marketing paradigms and tactics in the modern market.
- Use of CPR (Corporate social responsibility) by companies to build their brand.
- Marketing research and business sales. Define the relationship between them, their need, and their importance.
- Different market segments.
- Impact of globalization on consumer behavior.
- Covid-19 and its effect on the global economy.
- How does advertisement on TV affect consumers’ top mood?
- Impact of advertising in the recession period.
- Marketing strategy in the fashion industry.
- Using Starbucks as an example. Explain International Market Entry.
- Views on celebrities promoting brands. Result and impact on return on investment.
- Artificial Intelligence.
- Conversational Marketing.
- A new trend of marketing- Video Marketing.
- Digital Marketing and Search engine optimization.
- The strongest form of marketing strategy- The influencer market.
- Marketing and Social media management.
- Importance of email in the market: Email Marketing.
- How important is information and computer technology (ICT) in Supply Chain Market?
- Impact of ICT on Supply Chain Market.
- Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
- Content promotion on Pinterest. Briefly explain.
- How can you boost followers on Instagram?
- How to organically increase Return on ad spend.
- Advantages of following your competitor on social platforms.
- Social Media Marketing Strategy: Dos and don’ts.
- How to create content that is engaging?
- The most successful and powerful form of promotion.
- Social media and consumer behavior. Their relationship and impact on each other.
- Effective ways of generating leads.
- Expected trends in the future for marketing.
- Methods of creating a captivating e-newsletter for the public’s attention.
- Importance of Brand name, Brand image, and reputation.
- Thought of running a business without marketing. Views, pros, and cons.
- Facebook advertisement promotion: effective or not.
- How often a business should launch new campaigns?
- Are giveaways on social media worth it?
- How huge a Giveaway should be according to the business scale?
- The whole strategy for making content go viral.
- Is Snapchat capable of effectively advertising?
- Effective and unique campaign ideas.
- Difference between the quality of small business products and well-known business products.
- Should radio still be preferred as an advertising option?
- Facebook versus Instagram: which is best for marketing?
- Difference between leads generated from Facebook and leads generated from Instagram.
- Click-baited sponsored content. Impression on the consumer.
- Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
- Influence of BREXIT on UK financial institutions.
List of Popular Marketing Research Topics
- Personalization is essential in marketing.
- The impact of the marketing mix on organizational performance.
- The significance of STP analysis in any corporate organization.
- What effect does television advertising have on the customer’s overall mood?
- How can lockdown scenarios affect the organization’s public relations efforts?
- The significance of environmental auditing in developing efficient marketing strategies.
- One of the most popular green advertising taglines is “Just Do It.”
- Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.
Content Marketing Topic Ideas
- What is pillar content, and how can it help you increase sales?
- Marketing content repurposing for startups.
- The most important elements of every effective content marketing.
- When should you use micro-content in content marketing campaigns?
- The most powerful content promotion techniques.
- The advantages of one-step vs. Multi-step content marketing campaigns.
- Lead generation content marketing strategies.
- How to increase email subscription rates using content.
- As an emerging content marketing strategy, interactive content marketing.
- Canva’s design school content marketing strategy in action.
Strategic Marketing Topic Ideas
- Lack of business visibility.
- There is no marketing strategy.
- Inconsistencies in the value communication of products or services.
- Innovative marketing solutions are not worthwhile to invest in.
- Market research that could have been better executed.
- The departments of marketing and sales need to be linked.
- A company does not keep track of its customers’ past interactions.
- My company is too small to succeed without marketing.
- The marketing department relies on traditional marketing strategies.
- The company’s target market segment is unknown.
Marketing Research Topics in Distribution In 2023
- Evaluating the effectiveness of online distribution channels for small businesses.
- Understanding the impact of delivery speed and convenience on consumer buying decisions.
- Analyzing the role of social media in driving online sales for distributors.
- Assessing the impact of new payment methods on distribution channels.
- Examining the effect of personalized marketing on customer loyalty for distribution companies.
- Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
- Understanding the importance of data analytics in optimizing distribution strategies for retailers.
- Analyzing the impact of e-commerce on traditional distribution channels.
- Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
- Investigating the role of influencer marketing in promoting new products for distributors.
- Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
- Understanding the role of customer service in enhancing the customer experience for online shoppers.
- Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
- Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
- Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
- Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
- Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
- Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
- Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
- Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.
Digital Marketing Blog Topics In 2023
- The Future of SEO: How Artificial Intelligence Will Change the Game
- Personalization in Digital Marketing: Strategies to Reach Your Target Audience
- The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
- Social Media Marketing Trends: What to Expect in the Next Five Years
- The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
- The Ethics of Digital Marketing: Balancing Privacy and Personalization
- The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
- The Future of Email Marketing: Automation and Personalization
- Emerging Technologies and their Impact on Digital Marketing
- The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.
List of Best Research Topics for Marketing for You in 2023
If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:
- To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
- To assess the marketing approaches that influence consumer buying behavior.
- The impact of inorganic over organic reach on several social media platforms.
- To identify how brands exploit impulsive buying.
- To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
- To examine the difference between advertising & creating brand equity.
- The impact of brand strategies and advertising on youth.
- To identify which social media platforms are used most by brands to reach their customers for create awareness
- To determine the factors and elements that emphasize the development of emotional connection with the customers.
- To Analyse the Effect of Emotional Targeting of the Brand on Customers.
Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic.
3 Pandemic Related Research Topics for Marketing (COVID-19)
Below are the top 3 pandemics related marketing research topics:
- Marketing shift in the retail sector – A case of Covid – 19
- Vaccine Access & Inequality
- “Common Good” vs Medical Privacy
- How to choose right topics for marketing
- The Importance of marketing in today’s life
- How to create an effective marketing presentation
What Should a Marketing Thesis Structure Look Like?
After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you.
INTRO: Foundation of the thesis
Background.
Stating the purpose.
Stating the thesis.
MAIN BODY: Argument 1: Precise explanation.
Support evidence.
Argument 2: Precise explanation.
Conclusion.
Argument 3: Precise explanation.
CONCLUSION:
Restate the argument. and summarize everything
Slightly conclude everything.
Tips and Tricks to Choosing the Best Research Topics for Marketing
Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about.
Here are some of the factors that you want to keep in mind while selecting research topics for marketing:
Try To Keeping Your Personal Interest In Mind
You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.
It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place.
Don’t Leave It In The Middle
More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.
In order to succeed, you’ll have to give a sufficient amount of time to research.
If you want some help, get some advice from your advisor daily.
A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research.
While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.
All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.
Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .
Frequently Asked Questions (FAQs)
Q1. how to select the best research topic for a marketing thesis.
Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.
Q2. How to make your marketing thesis sound more realistic?
A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.
Q3. What are the different types of Research Papers?
Here we listed the top 7 different types of research papers:
1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper
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Top 130 Marketing Research Topics That Will Fetch You Top Grades
Table of Contents
If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of innovative marketing research topic ideas that will help you score top grades.
Marketing Research Paper Writing
Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.
First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis on the topic.
Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.
Marketing Research Paper Topics Ideas
In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing and so on.
As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.
Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.
Marketing Research Topics in Distribution
- Compare the distribution systems used by small companies and multinationals.
- Brand manipulation tactics that marketers used to get more clients.
- Analyzing the best distribution strategies for new companies in offshore marketing.
- Marketing mix application: A closer look at Facebook.
- The relationship between marketing research and business sales
- The best strategies for integrating new products into the targeted clients’ lifestyles?
- Is it effective to use black Friday for driving sales?
- Modern business marketing tactics and paradigms.
- The main factors that determine customer satisfaction in young adults
- Mistakes to avoid when crafting new marketing distribution channels.
- How do businesses use technology in the marketing of distribution?
- What manipulation tactics do brands use to get more customers?
- How can social media impact the buying choices of shoppers?
- Discuss the pros and cons of offshore marketing
- Describe some best distribution strategies for new companies
- Compare and contrast reverse logistics and dual distribution channels
- Pros and cons of direct selling
- Evaluation of the most effective distribution channel to use for selling through intermediaries
Marketing Research Topics in Consumer Behavior
- Analyze the consumer’s buying behavior for wedding suits.
- Analyze the importance of studying consumer behavior when taking your business abroad.
- The effects of women’s status on their buying behavior.
- How do ads influence consumer behavior?
- Using loyalty programs as tools of marketing.
- Are well-known brands always good in quality?
- Analyze marketing challenges in family-owned enterprises.
- Does the customer pay attention to product labels?
- Are customers properly equipped to protect themselves from direct marketing?
- Leadership in marketing teams.
- How does advertising impact consumer behaviour?
- How does global marketing incorporate standardization?
- How to apply the Learning Model of Consumer Behavior in marketing
- Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins Stern impulse buying model
- Critical analysis of the Webster and Wind model of Consumer Behaviour
- How to use Sociological Model and Psychoanalytic Model to identify and track consumer behaviour?
- Discuss the challenges associated with different consumer behaviour models
Impressive Market Research Topics
- Harmful impacts of advertising on children.
- Is radio a good method of advertising today?
- Marketing strategies used in the fashion industry.
- Is display marketing declining?
- Is centralized marketing for global brands a good idea?
- Analyze the strategies used in marketing baby and maternity products.
- Brand marketing and political campaigns.
- Evaluate the success factors in global marketing: A case study of Apple.
- Comparing the new market entry strategies: Uber versus Netflix.
- In-store branding and brand salience.
- How do marketing strategies differ across different cultures?
- How do brands exploit impulsive buying?
Interesting Research Topics on Internet Marketing
- Do customers prefer buying their products online?
- What are the latest trends in online marketing?
- What do customers look for when purchasing products online?
- Compare and contrast the effectiveness of traditional versus modern marketing strategies.
- Why does marketing content in online advertising go viral?
- How did Google’s mobile-first index affect online marketing?
- Online marketing and internet security.
- Can a business succeed without social media marketing?
- Why do you need to do competitor analysis to succeed in marketing your brand?
- Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.
- Successful social media marketing approaches that helped break through strong market monopoly
- Effect of TV advertising on top of mind awareness
Influential Marketing Research Topics
- Is influencer marketing the most powerful form of marketing?
- Identify the most powerful promotion techniques.
- Relevance of Corporate Social Responsibility (CSR) in brand development.
- Analyze the most effective techniques to produce leads.
- Discuss the advantages and disadvantages of social media platforms.
- Video marketing is a new marketing trend
- What is the impression of click-baited sponsored content on the consumers?
- Briefly explain the content promotion of Pinterest.
- How do business sales and marketing research relate to one another?
- Analyze the significance of an email in marketing.
- Is direct marketing welcomed by people?
- Do people like being click baited into sponsored posts?
Excellent Marketing Research Topics
- Marketing distribution channels and the mistakes you might avoid.
- The development and execution of investment banking in developing markets.
- Review Starbucks’ international market-entry strategy.
- Customer buying behavior and the sensory marketing role.
- The influence of performance management for both huge and diversified organizations.
- Gender influence on business startups.
- Logistic management and its inherent risks
- Conventional business marketing techniques and dimensions.
- Supply chain management and the impact of Information Technology.
- The benefits of a smartphone to understand customer thinking.
- Advertising and the application of humor.
- Significance of studying consumer behavior in an international business.
- Telemarketing- Evaluate the concept.
- Instagram versus Facebook- which is a better marketing platform?
- The impact of Brexit on the UK’s financial institutions.
- Women’s sentiments around comparison advertising
- Do consumers prefer purchasing routine grocery products online?
Best Marketing Research Topics
- What is the most effective form of marketing?
- Discuss the steps to implement Efficiency e-CRM.
- Study the influence of multinational trade agreements on the growth of developing economies.
- How marketing content in online marketing gets viral?
- Brand promotion and the use of celebrities- Discuss its impact on the ROI.
- The influence of Automated Service Interaction in retaining the existing customers as well as attracting new ones.
- The influence of advertising on the recession period.
- Analyze the functions of mobile marketing.
- A look into marketing approaches that broke through strong market monopoly
- A study on how to make customers purchase goods and services in the luxury category
- Explain the concept of Artificial Intelligence in marketing.
- Comparison of advertising versus building brand equity
- Analysis the consumer buying behavior for Coca-Cola.
- Manipulation tactics: how brands get more customers
- What makes people want to share content to their friends?
- Marketing challenges around the evolving family structures
- Is centralized global marketing a good idea for brand health in local market
Read more: Top Human Resources Research Topics and Ideas for Students
Popular Marketing Research Topics
- Creating compelling content marketing campaigns in 10 steps
- Working more micro-content into marketing efforts
- The five Cs when creating content marketing copy
- Repurposing marketing content for small businesses
- The 10 biggest graphic design mistakes companies make in their marketing pieces
- The benefits of inbound marketing
- Are YouTube videos more engaging than TV ads?
- Will immersion marketing through VR technology be accepted?
- Does social media affect SEO ranking?
- Social media campaign ideas from big brands
- How to generate subscribers for your blog faster than ever
- How to effectively capitalize on the wearables market
- The best SEO strategies that increase site traffic
- Creating brand awareness by utilizing global event marketing
- The importance of a marketing plan to the success of a business or product launch
- How to find profitable niches in affiliate marketing?
- How to market products on an international level?
- Are grey SEO techniques safe?
- Video content marketing myths you must discard
- An exploration of the differences in marketing strategies across cultures
- How is augmented reality going to enhance marketing experiences?
- Harmful effects of advertising to kids
- Effect marketing strategies for restaurant businesses
Wrapping Up
Out of the different marketing research topics suggested in this blog post, you can go with any topic of your choice and craft a well-structured, informative marketing assignment help suitable to get the best grades. In case you are not aware of how to write a brilliant marketing research paper, you can reach out to us for assignment help . We have professional academic writers who are experts in the field of marketing to write academic papers on any marketing research project topics at ease.
If you need a NY research paper writing help from us, then immediately place your order by writing your requirements to us. Based on your requirements, we will deliver you a plagiarism-free, innovative, high-quality research paper on time.
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About author.
Jacob Smith
I am an Academic Writer and have affection to share my knowledge through posts’. I do not feel tiredness while research and analyzing the things. Sometime, I write down hundred of research topics as per the students requirements. I want to share solution oriented content to the students.
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Benefits of Marketing Management. It increases sales and profits. It improves customer satisfaction. It reduces costs. It helps you to identify the problems in your business. It improves the quality of products and services. It builds a competitive advantage. It makes processes more efficient. It ...
List of Marketing Research Paper Topics. The Relation Between Brand Awareness and Repeat Purchases. Components That Help Improve Brand Performance. Marketing and Company Reputation: The Best Strategies to Use. Is Corporate Social Responsibility a Marketing Strategy. The Best Social Media Strategies ...
Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.
Below is the List of All Interesting Marketing Research Topics for Your Thesis. List of Popular Marketing Research Topics. Content Marketing Topic Ideas. Strategic Marketing Topic Ideas. Tips and Tricks to Choosing the Best Research Paper Topics. Try To Keeping Your Personal Interest In Mind.
Excellent Marketing Research Topics Marketing distribution channels and the mistakes you might avoid. The development and execution of investment banking in developing markets. Review Starbucks’ international market-entry strategy. Customer buying behavior and the sensory marketing role.