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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2023]

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He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Table of Contents

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

research topics for mba students in marketing

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Why are college projects important in an MBA?

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

What are the benefits of doing an MBA in marketing?

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

What are the characteristics of a top online MBA program?

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

How do you choose the most compelling topic for your project?

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

What are some basic guidelines to follow while completing your final year project?

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

What kind of experience does completing a final-year project give you?

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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MBA Marketing Readymade Project Topics

MBA Marketing involves branding, advertising, market research, and the global market along with other topics. When it comes to making an MBA marketing project, the task often becomes daunting for some students and scholars. We prepare and deliver impeccable MBA marketing projects, guided by immediate requirement and industry arrangements.

In this category we include all type of Projects & reports for BBA & MBA Marketing Projects. You will get the project report through mail from side within 24 Hrs of your order.

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Our well-catered projects cover broader aspects of MBA marketing as per your requirement, such as market research, marketing communication, social media, branding and positioning, sales and distribution, etc. Moreover, we provide you with project reports with synopsis, graphical representations, and a brief summary.

We employ the best writing professionals for your marketing project, who are experts at making a great amalgam of creativity and information. We help you to come up with well-written projects in less time to augment your grades and reputation. Besides, the vastness of our MBA Marketing project topics encapsulates all that you need to help you get academic and professional success

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71+ Research Paper Topics & Ideas for Marketing Students

Date published June 8 2020 by Jacob Miller


As a marketing student you probably have long history of resources to learn from. Whether it is consumer behaviour, digital marketing etc. But the problem is you have lot of options to select your resources. On the other hand, you are probably confused with which is the right way to follow such as internet, your own library to come up with a good research paper topic.

Table of Contents

How “Dissertation Proposal” Can Help You!

Our top dissertation writing experts are waiting 24/7 to assist you with your university project, from critical literature reviews to a complete masters dissertation.

What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it. 

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows. 

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting. 

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DissertationProposal.co.uk is offering expert assistance for university students at any level. Our dissertation writing service has been serving students since 2011.

List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

Top 14 list of Marketing research topics for Masters students

Well, the daunting task for a Master student is to write his/her dissertation and many students aren’t even aware of what will happen next in their research paper. For selecting a topic in Masters it should be up to the mark for your future audience who are Master dissertation executive. These panel of audience will review your dissertation, give remarks and pass or fail within a second if your main research topic is not prior to the study. Let’s find a suitable research topic within our list of Marketing research topic for Master students. 

View different varieties of dissertation topics and samples on multiple subjects for every educational level

List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it. 

Latest Marketing Research Topics for 2022-2023

Aims and Objectives

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.

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Jacob Miller is known for his amazing dissertation formatting skills. She is the guru of dissertation writing and editing. Miller has a doctorate degree in Law and loves spending time with his law students.

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Non-Trivial Marketing Research Paper Topics for Your Next Essay

Updated 10 Nov 2022

Marketing is a very broad field. Today, it even encompasses the field of digital marketing and all of its sub-branches such as content and social media one. You can easily find yourself in a tough spot, unable to choose marketing research paper topics to write your paper about and that's when important to remember about the precise work our research paper writing service can provide.

Research papers deal with specific fields of marketing, strategies, case studies, and unique situations. As a student, you can leverage your research paper assignment to showcase your ability to think independently, find and use relevant sources of information, and analyze data.

Choosing the right marketing research topics can help you succeed in all these tasks. Below, you will find a list of over 100 powerful topics carefully selected by our professional team.

How to Choose a Relevant Topic for Your Research

Before you start combing through our list, you should learn how to choose the right topic on Marketing. Below are some useful tips for you to consider:

List of Marketing Research Paper Topics

If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you.

Essay Examples Relevant to Marketing Research

Digital Marketing Topics for Research Papers

If you have to write a research paper on digital marketing, the following ideas will help guide you in the right direction.

Essay Examples Relevant to Digital Marketing

Content Marketing Topic Ideas

Thirty years ago Bill Gates said, “Content is king”. It still is. If this sounds interesting to research, here are some topics you can use for your inspiration.

Essay Examples Relevant to Content Marketing

Strategic Marketing Problems

If you have a mindset of a strategist, the following paper topics that address strategic problems will be interesting to you.

Essay Examples Relevant to Strategic Marketing

Social Media Marketing Research Paper Topics

With billions of people using social media platforms daily, social media provides excellent marketing opportunities. Here are some topic ideas dedicated to social media.

Save your time with free essay samples on Social Media Marketing

Consumer behavior research topics.

If you’re interested in consumer behavior and the purchasing decision-making process, you’ll find the following topics interesting.

Essay Examples Relevant to Consumer Behavior

Choosing the right topic for your research is not always as easy as it may seem. These 100 marketing research topics are here to make the entire process easier for you. Don’t forget to acknowledge your research paper requirements when you are choosing the topic. Picking a well-researched topic that you are personally interested in is the best thing to do. If it is impossible to complete your assignment before the deadline, EduBirdie’s professional writers are here to help you out.

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research topics for mba students in marketing


152 Outstanding Marketing Research Topics for You to Explore

Table of Contents

What are Marketing Research Topics?

If you have enrolled yourself in a marketing course, possibly, you clearly understand the pains of a marketing student. Besides, pursuing marketing requires you to complete several assignments for which you might have to choose exemplary marketing research topics. Since marketing comprises several dimensions, it might put you in a dicey situation if you have to do the assignment.

Moreover, several marketing issues exist in the current world, exploring which might offer you some outstanding marketing research topics. Perhaps, digital marketing is another significant aspect that you might want to consider in your research.

How to use Marketing Research Topics?

Accordingly, any marketing research topics you choose, might convince your audience and drive their interest in your work.

Marketing Research Topics

How to write Marketing Research Topics?

Of course, a marketing dissertation is not similar to an essay, hence you might not endlessly drift on it. Also, you need evidence to claim your key arguments as well as ensure to have examples and references to back your claim. However, this is possible only if you conduct comprehensive research on the subject through the internet. Besides internet has extensive information for you to explore, yet you might ensure acknowledge sufficient data before starting your thesis. Furthermore, you might prepare a draft and show it to your professor, obtaining their green signal. Thus, you might ensure that your work is on the right track and get the chance of improving your mistakes.

List of Marketing Research Topics

Amazing marketing research topics.

Impressive Marketing Research Topics

Marketing Research Topics for the Experts

Good Scoring Marketing Research Topics

High Scoring Marketing Research Topics

Influential Marketing Research Topics

Top-Notch Marketing Research Topics

Impactful Marketing Research Topics

Final Marketing Research Topics List

Trending Marketing Research Topics List


Final Thoughts

So have you enjoyed reading this blog? Perhaps, yes because we have given you sufficient market research topic to explore. Also, you might have decided on your research topic by now and if not, feel free to call our assignment help experts. Besides, you might even request our experts to modify the listed topics to suit your needs and requirements. Moreover, you might even share your professor’s guidelines and our marketing management assignment help expert might select the most appropriate topic for you.

research topics for mba students in marketing

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List of Marketing Dissertation Topics for MBA

We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.

List of marketing dissertation topics:

Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.

1. “The Influence of Advertising on consumer Buying Behaviour”

2. “The Influence of Advertising on children and its impact on buying Behaviour”

3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”

4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”

5. “Effecting branding practices and brand recognition”

6. “Effecting branding practices and its impact on brand recognition”

7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”

8. “Impact of Brand Loyalty on Customer Satisfaction”

9. “Brand Loyalty – as a tool for Customer satisfaction”

10. “The Impact of Social Media on youth towards Customer buying Decisions”

11. “Advertising as Meaningful Signs on today’s youth segment”

12. “Market analysis a best tool to design marketing strategies for new business organisation”

13. “Strategic Market Analysis of Banking companies and Marketing Activities”

14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”

15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”

16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”

17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”

18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”

19. “A Marketing Plan For A Business Operation In rental car service company”

20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”

21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”

22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”

23. “The role of Relationship Marketing in improving Brand Loyalty”

24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”

25. “Consumer Loyalty: A study on retail market”

26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”

27. “Brand Extension strategies- A study on Success story of famous brands”

28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”

29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”

30. “A Study on Consumer perception And Behaviors Towards Traditional Food”

31. “The Perception of Female customers towards Traditional Male Products”

32. “A comparative study of Male and female buying behavior in retail malls.”

33. “A Comprehensive Investigation Of Supermarket Differentiation”

34. “Loyalty schemes Modern tools used for sustaining loyal customers”

35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”

36. “Customer perception towards post paid and prepaid plans of various service providers”

37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”

38. “The Impact of offers and discounts on Online Clothes Shopping”

39. “The Effects of Internet Marketing In The Indian Hotel Industry”

40. ” The impact of various online ticket booking sites in Indian hotel Industry”

41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”

42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”

43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”

44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”

45. “A study on Critical Success Factors of Customer Relationships Management”

46. “A study on the role of Online Shopping in decline of Retail Sales”

47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”

48. “Impact of CRM In Company’s Performance with special reference to service industry”

49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”

50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”

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Top 130 Marketing Research Topics That Will Fetch You Top Grades

Table of Contents

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of innovative marketing research topic ideas that will help you score top grades.

Marketing Research Paper Writing

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis on the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

Marketing Research Topics

Marketing Research Paper Topics Ideas

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing and so on.

Marketing Research Paper Topics Ideas

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Topics in Distribution

Marketing Research Topics

Marketing Research Topics in Consumer Behavior

Impressive Market Research Topics

Interesting Research Topics on Internet Marketing

Influential Marketing Research Topics

Excellent Marketing Research Topics

Best Marketing Research Topics

Read more: Top Human Resources Research Topics and Ideas for Students

Popular Marketing Research Topics

Wrapping Up

Out of the different marketing research topics suggested in this blog post, you can go with any topic of your choice and craft a well-structured, informative marketing assignment help suitable to get the best grades. In case you are not aware of how to write a brilliant marketing research paper, you can reach out to us for assignment help . We have professional academic writers who are experts in the field of marketing to write academic papers on any marketing research project topics at ease.

If you need a NY research paper writing help from us, then immediately place your order by writing your requirements to us. Based on your requirements, we will deliver you a plagiarism-free, innovative, high-quality research paper on time.

research topics for mba students in marketing

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71+ Research Paper Topics & Ideas for Marketing Students  

research topics for mba students in marketing

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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help for assessment

List of 50+ Research Paper Topics Related to Business

antony w

by  Antony W

September 10, 2021

business research topics for MBA students

This is a complete list of business research paper topics for college and MBA students.   So if you’re stuck on your assignment or you just want to get off on the right foot, you’ll find this list quite helpful.

For starters, business research is the study conducted to obtain detailed and factual information that enterprises can use to maximize sales and profit.

The primary goal of business research is to help solo entrepreneurs and commercial organizations to make informed business decisions, set reasonable goals, and identify profitable commercial opportunities.

Writing a business research paper   starts with selecting the right business research topic.

While brainstorming and preliminary research can give you some topic ideas, it may not be as effective in coming up with topic ideas in different business categories.

We want to make your work easier by giving you a list of 50+ Masters in Business Administration topic ideas that you can copy, paste, and start researching right away.

Business Research Paper Topics for College and MBA Students

Research topics on consumer behavior.

Business Topics On Digital Marketing

Let our experts write your business research paper for you in the shortest time possible

Business Topics on Management

International and Global Business Topics on Brand Management 

Need a research paper fast? Click the link below and get up to 35% discount on your first order.

Topics on General Marketing 

Example Topics on Work and Employment Relation 

Don't let your research paper assignment give you sleepless nights. We can help you get the work done on time. 

Example Topics on Business Administration 

Controversial Business Research Topics

Whether you feel stuck or you don't have time to write a research paper, we're here to help. 

Business Research Proposal Topics

Legal Business Research Topics

Business Research Topics on Ethics

That’s a complete list of 50+ business research topics that you can use for your business research project as an MBA student.

If you need help with your research paper, check out our research paper writing service and place your order with us.

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About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.


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