marketing phd columbia

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The PhD degree in marketing is a research degree that is focused on developing the skills needed to do original research. Some latitude exists in the program: some students concentrate on mathematical modeling, some on using behavioral science to explain customer choices, and some on the selection of strategy and its impact.

All PhD students are exposed to behavioral and quantitative research in years 1 and 2. The basic courses, which vary somewhat from year to year, are choice and decision-making models, applied social psychology (attitude formation and change), marketing-science models, measurement methods, and competitive strategy (from an applied microeconomic view).

Sample Marketing courses

Academic Progress

Students work closely with faculty to develop, conduct, and report significant research. Over the summer of the 1st year, students engage in a research project, which they present to all faculty and students in the Fall of the 2nd year. Students also take the marketing field (qualifying) exam in the 2nd year. In the 3rd year, students present a summary of an on-going research project. In the 4th and 5th years, students defend their thesis proposal and complete the final defense of the thesis.

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Faculty and candidates engaged in conversation

Business Economics

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Ph.D. in Communications

A multidisciplinary approach to the study of communications

Apply to Columbia Journalism Ph.D. in Communications

Program Overview

Ph.d. requirements, financial aid, recent student work, program faculty, ph.d. student bios, explore our programs, fall colloquiums.

The Doctor of Philosophy degree in Communications offers a multidisciplinary approach to the study of the relationships between people and media in their cultural, social, political, historical, economic and technological contexts.

With the guidance of an interdisciplinary faculty advisory committee, students craft i ndividual courses of study drawing on the university's graduate resources in the humanities, the social and practical sciences, the arts, and the professional schools.

Our goal is to connect the strengths of the Columbia journalism tradition with intellectual work in the humanities and human sciences to enhance our understanding of media and journalism in society. Dissertation projects have included "fake news" and political culture; the ordinary person's experience of appearing in the news; the evolution of the photographic pose; fact‐checking and objectivity in the age of digital media; and media, mobilization and political campaigns.

Nearly half of our graduates now hold full-time tenured or tenure‐track teaching positions, while others work in government, industry, consulting, research, policy, finance or the law.

A full time Ph.D. student is generally offered a standard financial aid package that can include tuition exemptions, coverage of medical fees and a stipend. Some service as a teaching or research assistant is required.

To graduate, each candidate must demonstrate a general understanding of the field of communications as a whole and acquire deep knowledge in an area of concentration through research and coursework in appropriate disciplines ranging from history, sociology, or religion to business or international affairs.

READ THE FULL REQUIREMENTS

As of 2020/21, the standard financial aid package offered to full‐time Ph.D. students who do not receive significant awards from outside sources consists of a stipend for four years and a tuition exemption for the student's two or three years of coursework (the length of study depends on whether advanced standing has been granted).

During the first year of coursework no service is required, but in each semester of the second, third and fourth years students will be assigned an assistantship that will require research or teaching.

The university's Columbia Plan health insurance and the university health service fees are covered for all funded Ph.D. students through the fourth year after their completion of coursework—i.e. for a total of six or seven years depending on advanced standing. Students must actively register for their health insurance after the completion of coursework; enrollment is automatic while taking classes. University matriculation fees are covered for funded students for the first four years after their completion of coursework.

READ SUMMARIES OF RECENT DOCTORAL DISSERTATIONS.

SEE PROGRAM FACULTY AND SUBCOMMITTEE MEMBERS.

SEE PH.D. STUDENT BIOS.

LEARN ABOUT OUR M.S. , M.A. AND DUAL DEGREE PROGRAMS.

CBS Marketing Division PhD Visit Day

Academic Marketing

Fri, Mar 10, 2023

4 PM – 7 PM EST (GMT-5)

Private Location (sign in to display)

Registration

marketing phd columbia

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Suzanne Shu, Ph.D. & Sanjay Sood, Ph.D. Marketing Chairs

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.

Read Publication

marketing phd columbia

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.

marketing phd columbia

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Marissa Sharif researches consumer behavior, judgment and decision-making, motivation and memory. She has forthcoming publications co-authored with Professors Suzanne Shu and Danny Oppenheimer.

marketing phd columbia

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Wane Taylor's research focuses on customer analytics with the goal of providing impactful results to both academia and managers. Much of his current work has evolved from applied projects with large companies. His article " Getting Gamblers Back to the Casino: The Impact of Wins and Losses on Return Times " is forthcoming in the Journal of Management Research .

marketing phd columbia

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Elizabeth Webb is now a faculty member at Columbia's Graduate School of Business, where she teaches the Behavioral Economics and Decision Making elective course. Her research focuses on sequential risk-taking and situational factors that can affect risk attitudes and perceptions over time. She also researches and evaluates the psychology of money, and emotional experiences in the consumer realm. Webb earned a BA in Economics from University of California, Berkeley in 2005, and a Ph.D. in Marketing from UCLA Anderson in 2014.

marketing phd columbia

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Claudia Townsend studies aesthetics and visual presentation in consumer choice, prosocial consumer behavior and behavioral decision theory. She recently published " The Space-to-Product Ratio Effect: How Interstitial Space Influences Aesthetic Appeal, Store Perceptions and Product Preference " in the Journal of Marketing Research .

marketing phd columbia

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

Oliver J. Rutz has published award-winning research in the most prestigious academic journals in his field. He shares the 2016 William F. O'Dell Award with his dissertation chair, Professor Randy Bucklin, for their Journal of Marketing Research article " From Generic to Branded: A Model of Spillover in Paid Search Advertising ."

marketing phd columbia

Catarina Sismeiro Ribeiro (’02)

First academic placement: University of Southern California Dissertation: Modeling Browsing and Purchase on the Internet Using Click Stream Data

Catarina Sismeiro has published widely on statistical modeling and testing, modeling cross-market (spatial) dependencies for both internet and non-internet data and consumer behavior on interactive media. She currently studies physician decision-making and the impact on physicians of pharmaceutical marketing communications, the analysis of internet information search and the multilevel spatial structure of internet purchase decisions. In 2003 she won the Paul E. Green award that honors articles published in the Journal of Marketing Research that contribute significantly to the practice of marketing research, and in 2005 she won the ADMES/MARKTEST scientific excellence award.

PhD in Marketing

The PhD program in Marketing at the University of Missouri emphasizes the development of research and teaching skills needed to pursue career placement at a research-oriented university. Marketing offers great potential for student specialization and those interested in behavioral, strategic, or methodological issues are welcome in our program. The diversity of our faculty members’ research interests and expertise with varied research methods enables doctoral students to pursue a wide variety of interests.

The programs require a minimum of 72 semester hours of graduate work beyond the baccalaureate degree. Students entering the program will have completed their baccalaureate degree and, although it is not required, typically will have completed a master’s degree. The program is designed to be completed in four years by those with an MBA and graduate-level foundational math/statistics or econometrics coursework; entrants without an MBA or foundational graduate math/statistics or econometrics courses must take additional courses that will usually result in an additional year to complete the program. In our full-time program, students typically work 20 hours/week as a research or teaching assistant during Fall and Spring semesters and receive financial support including a full tuition waiver and fellowships for four years. Acceptance of financial support requires no substantive outside employment.

The PhD in marketing offers small class sizes, marketing doctoral seminars, and a collaborative environment. Students develop skills by working with faculty on research projects and from faculty mentoring. Students also gain valuable experience by teaching undergraduate courses.

A marketing PhD student develops a program of study through discussion with, and subject to the approval of, the student's doctoral advisor and program committee. Enrolled coursework in the program includes:

The requirements listed above are independent of one another; courses taken to satisfy one requirement may not be used to satisfy any other requirement. The combination of coursework, seminar experience, and dissertation experience is designed to provide students with a sound foundation for a productive career as an academic in marketing.

Applications must be received by February 1 for full consideration for admission in the fall semester. Earlier applications are encouraged. Admission to the PhD program in marketing is highly selective. Applicants should demonstrate a strong record of academic accomplishment, intellectual curiosity, enthusiasm for discovery, and a general understanding of the demands of a doctoral program. Prior academic coursework, research experience, and employment activities in marketing are encouraged but not required.

LANGUAGE PROFICIENCY REQUIREMENTS

TEACHING ASSISTANTS: ORAL-ENGLISH PROFICIENCY REQUIREMENTS

All PhD students are evaluated annually to assess their progress in the program. The evaluations for first- and second-year students are conducted by the PhD program coordinator. The evaluations for dissertation-stage students are conducted by their dissertation committee chairs.

During the academic year, students are assigned to work as research assistants for faculty members in the department. These assignments allow students to develop proficiency in research methods and often lead to coauthored projects with faculty.

Another important objective of the PhD program is to provide candidates with the opportunity to develop classroom instructional skills. To achieve this objective, doctoral students are assigned to teach undergraduate courses. These assignments require candidates to plan, conduct, and administer one course section per semester. During their time in the PhD program, students typically have the opportunity to teach multiple times. In preparation for the teaching experience, doctoral students are encouraged to attend various teaching-related events sponsored by the Department of Marketing, the Trulaske College of Business, and the University of Missouri.

Marketing Research at Mizzou

Seminar series.

The Department of Marketing hosts a research seminar in which faculty members, graduate students, and invited guest speakers discuss frontier academic research in marketing. Participation in the seminar/discussion series is considered an integral part of doctoral training.

Get to Know Us

Meet our Faculty

Meet our PhD Students

Research in the News

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MU study suggests best practices for attracting new customers

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Are online platforms killing your favorite brands?

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Making “transport” robots smarter

Sample plan of study, year 1: fall semester.

Year 1: Spring Semester

In the summer following the first year of study, students take an Academic Writing Seminar and complete the Qualifying Exam project.

Year 2: Fall Semester

Year 2: Spring Semester

In the summer following the second year of study, students begin the Comprehensive Exam project, which concludes in the subsequent fall semester.

During the third and fourth years of study, student enroll in MRKTNG 9090: Research in Marketing.

Students without an MBA are required to take additional foundation courses in the business disciplines.

Marketing PhD Coordinator

Image: Lisa Scheer

Lisa Scheer

Contact Dr. Scheer

By the Numbers

Over the past five years, total enrollment in the PhD program in marketing has ranged from 8 to 11 students. We graduate 1-2 students per year on average, and our placement rate is 100%.

Most graduates accept initial positions as tenure-track faculty members at research universities. Others pursue opportunities with regulatory and policy-making institutions or financial services firms. A representative sample of our student placements follows below.

Show Me the Facts

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity .

© 2022 — Curators of the University of Missouri . All rights reserved. DMCA and other copyright information . Privacy policy Accredited by AACSB International .

Columbia Business School Directory

marketing phd columbia

Philip H. Geier Jr., Professor of Marketing Marketing

BA, Tel Aviv University, 1995; MA, PhD, Stanford, 2000

Joined CBS in 2000

Office: 745 Kravis Phone: 212-854-4555 E-mail: [email protected] Curriculum Vitae

In The Media

Awards and honors.

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science and political psychology through the lens of behavioral economics and decision research.

Professor Kivetz’s research has won many prestigious awards, including multiple “Best Paper” awards, being a recipient of the New York Times annual “Best Idea” award, and being ranked as the third most prolific scholar in his field during 1982–2006. Professor Kivetz’s research has been covered by major print and broadcast media ( e.g. , ABC, The Atlantic, BBC, Bloomberg Businessweek, CNN, Chicago Tribune, FOX News, The New York Times, SmartMoney, Time, U.S. News & World Report, & WSJ).

Professor Kivetz’s teaching has won the Columbia Business School Dean’s Award for Innovation in the Curriculum. Some of the courses that Professor Kivetz has developed and taught include High-Technology Entrepreneurship , Marketing of Nation , and Bridging Behavioral Economics and Marketing Science .

Professor Kivetz has advised Fortune 500 companies, government agencies, and entrepreneurial ventures from a variety of industries. He has worked with organizations on strategy, decision-making, marketing, innovation, branding, customer behavior, incentive systems, marketing research, and intellectual property.

Professor Kivetz earned a Ph.D. in business and an M.A. in psychology from Stanford University and a B.A. in economics and psychology from Tel Aviv University.

Spring 2022

Marketing Strategy (EMBA) (PHD) Bridging Behavioral Decision Mkg (PHD)

Spring 2021

Marketing Strategy (EMBA)

Spring 2020

Marketing Strategy (EMBA) High Tech Entrepreneurship (EMBA)

(PHD) Bridging Behavioral Decision Mkg (PHD) Marketing Strategy (EMBA)

Spring 2018

Global Immersion Israel: Leadership and Innovation (MBA) High Tech Entrepreneurship (EMBA) (PHD) Bridging Behavioral Decision Mkg (PHD)

Columbia Caseworks cases

Virgin America: Spinning Customer Satisfaction into Gold (2013) Coauthor(s): Ran Kivetz

WebCollage: Penetrating New Markets (2011) Coauthor(s): Ran Kivetz, Oleg Urminsky

Journal articles

Functional Alibi In Journal of Academy of Consumer Research (2016) Coauthor(s): Anat Keinan, Ran Kivetz, Oded Netzer

Beating the Market: The Allure of Unintended Value In Journal of Marketing Research (2013) Coauthor(s): Aner Sela, Itamar Simonson, Ran Kivetz

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness In Journal of Consumer Research (2012) Coauthor(s): Andrew Gershoff, Ran Kivetz, Anat Keinan

Complicating Choice In Journal of Marketing Research (2011) Coauthor(s): Rom Schrift, Oded Netzer, Ran Kivetz

Productivity Orientation and the Consumption of Collectable Experiences In Journal of Consumer Research (2011) Coauthor(s): Anat Keinan, Ran Kivetz

Scope Insensitivity and the "Mere Token" Effect In Journal of Marketing Research (2011) Coauthor(s): Oleg Urminsky, Ran Kivetz

Motivational Compatibility and Choice Conflict In Journal of Consumer Research (2010) Coauthor(s): Ran Kivetz, Cecile K. Cho

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior In Journal of Marketing Research (2008) Coauthor(s): Anat Keinan, Ran Kivetz

The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008) Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

Determinants of Justification and Self-Control In Journal of Experimental Psychology: General (2006) Coauthor(s): Ran Kivetz, Yuhuang Zheng

On Decision Making Without Likelihood Judgment In Organizational Behavior and Human Decision Processes (2006) Coauthor(s): Ran Kivetz, Yuval Rottenstreich

Repenting Hyperopia: An Analysis of Self-Control Regrets In Journal of Consumer Research (2006) Coauthor(s): Ran Kivetz, Anat Keinan

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention In Journal of Marketing Research (2006) Coauthor(s): Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

Promotion Reactance: The Role of Effort-Reward Congruity In Journal of Consumer Research (2005) Coauthor(s): Ran Kivetz

Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004) Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs In Journal of Marketing Research (2003) Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Effort and Intrinsic Motivation on Risky Choice In Marketing Science (2003) Coauthor(s): Ran Kivetz

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence In Journal of Consumer Research (2002) Coauthor(s): Ran Kivetz, Itamar Simonson

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards In Journal of Marketing Research (2002) Coauthor(s): Ran Kivetz, Itamar Simonson

The Effects of Incomplete Information on Consumer Choice In Journal of Marketing Research (2000) Coauthor(s): Ran Kivetz, Itamar Simonson

Advances in Research on Mental Accounting and Reason-Based Choice In Marketing Letters (1999) Coauthor(s): Ran Kivetz

Demand Effects in Likelihood of Confusion Surveys In Trademark and Deceptive Advertising Surveys: Law, Science, and Design (2012) Coauthor(s): Ran Kivetz

Farsightedness In International Encyclopedia of the Social Sciences (2007) Coauthor(s): Ran Kivetz

Working papers

Reconciling Mood Congruency and Mood Regulation: The Role of Psychological Distance (2006) Coauthor(s): Ran Kivetz, Yifat Kivetz

Ideas and Insights

Losses. Loom. Large. And That, in Short, Explains Your Loss Aversion.

Why We're All So Worried About Having Too Little Time

Five Below Is a Wonderland of Things No One Needs. It’s Also One of the Most successful Retailers in America.

How to Shop for a Home

A Closet Filled with Regrets

Press Releases

New Research from Columbia Business School Sheds Light on Factors Affecting Luxury Versus Practical Purchases

Magazine articles

When Virtue Is a Vice In Harvard Business Review (2008) Coauthor(s): Anat Keinan, Ran Kivetz

Winner of the 2010 Best Competitive Paper Award granted by the Society of Consumer Psychology

Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

2007 Early Contribution Award from Society of Consumer Psychology

Finalist, 2007 William O'Dell Award for the Journal of Marketing Research article published in 2002 that "made the most significant long-term contribution to marketing theory, methodology, and/or practice."

Finalist, 2007 Paul Green Award for the Journal of Marketing Research article published in 2004 that "demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing.'

Society of Consumer Psychology 2006 Early Contribution Award.

Kivetz, Ran and Itamar Simonson (2000), The Effects of Incomplete Information on Consumer Choice, Journal of Marketing Research, 37 (4), 427-448.

Winner of the 2005 Columbia Business School Dean's Award for Innovation in the Curriculum

Kivetz, Ran, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

Kivetz, Ran and Itamar Simonson (2002), Self Control for the Righteous: Toward A Theory of Pre-Commitment to Indulgence, Journal of Consumer Research, 29 (2), (September), 199-217.

Ran Kivetz, Promotion Reactance: The Role of Effort-Reward Congruity, Journal of Consumer Research, 31 (4), March, 2005, 725-736.

outstanding Reviewer Award, Journal of Consumer Research, 2003-2004

Journal of Consumer Research

Marketing Science Institute

PhD Program

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.

Recent graduates have received offers of faculty positions at leading business schools, including Columbia, Duke, LBS, MIT, Northwestern, NYU, University of Michigan and University of Chicago.

The department offers two degree program options: the Marketing program, which allows students to pursue a Consumer Behavior or Quantitative Track; and a joint degree program in Marketing and Psychology .

For more information or to request admission application forms:

Tepper School of Business

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

Program details.

Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)

Go to programs search

The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.

As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.

For specific program requirements, please refer to the departmental program website

What makes the program unique?

Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty.

Quick Facts

Program enquiries, admission information & requirements, 1) check eligibility, minimum academic requirements.

The Faculty of Graduate and Postdoctoral Studies establishes the minimum admission requirements common to all applicants, usually a minimum overall average in the B+ range (76% at UBC). The graduate program that you are applying to may have additional requirements. Please review the specific requirements for applicants with credentials from institutions in:

Each program may set higher academic minimum requirements. Please review the program website carefully to understand the program requirements. Meeting the minimum requirements does not guarantee admission as it is a competitive process.

English Language Test

Applicants from a university outside Canada in which English is not the primary language of instruction must provide results of an English language proficiency examination as part of their application. Tests must have been taken within the last 24 months at the time of submission of your application.

Minimum requirements for the two most common English language proficiency tests to apply to this program are listed below:

TOEFL: Test of English as a Foreign Language - internet-based

Overall score requirement : 100

IELTS: International English Language Testing System

Overall score requirement : 7.0

Other Test Scores

Some programs require additional test scores such as the Graduate Record Examination (GRE) or the Graduate Management Test (GMAT). The requirements for this program are:

The GRE or a comparable test is required. Please check the program website.

2) Meet Deadlines

3) prepare application, transcripts.

All applicants have to submit transcripts from all past post-secondary study. Document submission requirements depend on whether your institution of study is within Canada or outside of Canada.

Letters of Reference

A minimum of three references are required for application to graduate programs at UBC. References should be requested from individuals who are prepared to provide a report on your academic ability and qualifications.

Statement of Interest

Many programs require a statement of interest , sometimes called a "statement of intent", "description of research interests" or something similar.

Supervision

Students in research-based programs usually require a faculty member to function as their supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.

Instructions regarding supervisor contact for Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)

Citizenship verification.

Permanent Residents of Canada must provide a clear photocopy of both sides of the Permanent Resident card.

4) Apply Online

All applicants must complete an online application form and pay the application fee to be considered for admission to UBC.

Tuition & Financial Support

Financial support.

Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.

Program Funding Packages

We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.

Scholarships & awards (merit-based funding)

All applicants are encouraged to review the awards listing to identify potential opportunities to fund their graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.

Teaching Assistantships (GTA)

Graduate programs may have Teaching Assistantships available for registered full-time graduate students. Full teaching assistantships involve 12 hours work per week in preparation, lecturing, or laboratory instruction although many graduate programs offer partial TA appointments at less than 12 hours per week. Teaching assistantship rates are set by collective bargaining between the University and the Teaching Assistants' Union .

Research Assistantships (GRA)

Many professors are able to provide Research Assistantships (GRA) from their research grants to support full-time graduate students studying under their direction. The duties usually constitute part of the student's graduate degree requirements. A Graduate Research Assistantship is a form of financial support for a period of graduate study and is, therefore, not covered by a collective agreement. Unlike other forms of fellowship support for graduate students, the amount of a GRA is neither fixed nor subject to a university-wide formula. The stipend amounts vary widely, and are dependent on the field of study and the type of research grant from which the assistantship is being funded. Some research projects also require targeted research assistance and thus hire graduate students on an hourly basis.

Financial aid (need-based funding)

Canadian and US applicants may qualify for governmental loans to finance their studies. Please review eligibility and types of loans .

All students may be able to access private sector or bank loans.

Foreign government scholarships

Many foreign governments provide support to their citizens in pursuing education abroad. International applicants should check the various governmental resources in their home country, such as the Department of Education, for available scholarships.

Working while studying

The possibility to pursue work to supplement income may depend on the demands the program has on students. It should be carefully weighed if work leads to prolonged program durations or whether work placements can be meaningfully embedded into a program.

International students enrolled as full-time students with a valid study permit can work on campus for unlimited hours and work off-campus for no more than 20 hours a week.

A good starting point to explore student jobs is the UBC Work Learn program or a Co-Op placement .

Tax credits and RRSP withdrawals

Students with taxable income in Canada may be able to claim federal or provincial tax credits.

Canadian residents with RRSP accounts may be able to use the Lifelong Learning Plan (LLP) which allows students to withdraw amounts from their registered retirement savings plan (RRSPs) to finance full-time training or education for themselves or their partner.

Please review Filing taxes in Canada on the student services website for more information.

Cost Calculator

Applicants have access to the cost calculator to develop a financial plan that takes into account various income sources and expenses.

Career Outcomes

Career options.

The PhD in Marketing and Behavioural Science is designed to prepare students for an academic career. The vast majority of our students have gone on to academic positions at universities worldwide. Our recent graduates have positions at research schools such as The University of Illinois, The University of Michigan, The University of Washington, Temple University, Simon Fraser University, Drexel University, and Nanyang Technological University.

Research Supervisors

This list shows faculty members with full supervisory privileges who are affiliated with this program. It is not a comprehensive list of all potential supervisors as faculty from other programs or faculty members without full supervisory privileges can request approvals to supervise graduate students in this program.

Sample Thesis Submissions

Satisfied yet disloyal : a portrait of fickle consumers

Related Programs

Same academic unit.

Further Information

Specialization, ubc calendar, program website, faculty overview, academic unit, program identifier, classification, supervisor search.

Departments/Programs may update graduate degree program details through the Faculty & Staff portal. To update the application inquiries contact details please use this form .

marketing phd columbia

Why should you choose UBC?

From academic excellence and modern facilities to our diverse degree program listings to being named one of the “most innovative universities” by Reuters in 2019, UBC has a lot to offer.

Strategic Priorities

Initiatives

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

marketing phd columbia

Byungyeon Kim

marketing phd columbia

Ximena Garcia-Rada

marketing phd columbia

Grant Donnelly

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

marketing phd columbia

Current HBS Faculty

Current Marketing Students

Current HBS Faculty & Students by Interest

Recent placement, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018, ximena garcia-rada, 2021, tami kim, 2017.

Behavioral Marketing

Shane Frederick

The PhD degree in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. Students choose the behavioral marketing track if they are interested in the psychological aspects of consumer behavior.

The Ph.D. in Behavioral Marketing

Faculty interests cover a variety of topics including Judgment and Decision-Making, Heuristics and Biases, Attitudes and Persuasion, Motivation, Goals, Cognition, and Emotions. A small number of students are accepted into the PhD Program in Behavioral Marketing each year. Students are encouraged to pursue research collaborations with multiple faculty, and to tailor their program of study to match their own unique interests.

The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia.”

New joint concentration in Marketing and Psychology

PhD students admitted to the Behavioral Marketing program can apply to pursue a joint doctoral concentration in Psychology and Marketing. The primary expectation of Ph.D. students admitted to the program is that they (in collaboration with faculty members from both the Department of Psychology and Marketing group) develop a project spanning topics in Psychology and Consumer Behavior.

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Departments

We integrate an innovative skills-based curriculum, research collaborations, and hands-on field experience to prepare students.

Learn more about our research centers, which focus on critical issues in public health.

Our Faculty

Meet the faculty of the Mailman School of Public Health.

Become a Student

Life and community, how to apply.

Learn how to apply to the Mailman School of Public Health.

News and Events

Wan Yang, PhD

Profile navigation, credentials & experience.

Wan Yang, PhD, is an Assistant Professor of Epidemiology at the Mailman School of Public Health. Dr. Yang's research combines health data, mathematical modeling, and statistical inference methods to improve understanding of mechanisms governing disease systems and devise prevention and intervention strategies. For infectious diseases, she studies the transmission dynamics of infections including influenza, Ebola, measles, and COVID-19. She is also developing modeling and forecast systems to predict infectious disease outbreaks and test intervention strategies. In addition, she studies how environmental factors influence the transmission of respiratory infections and seasonality. For chronic diseases, Dr. Yang studies risk factors underlying the recent rise in early onset cancers.

Academic Appointments

Assistant Professor of Epidemiology

Education & Training

Research Interests

Selected Publications

Yang W, Shaff J, Shaman J. Effectiveness of non-pharmaceutical interventions to contain COVID-19: a case study of the 2020 spring pandemic wave in New York City. Journal of The Royal Society Interface. 2021;18(175):20200822. doi:10.1098/rsif.2020.0822.

Yang W, Kandula S, Huynh M, Greene SK, Van Wye G, Li W, Chan HT, McGibbon E, Yeung A, Olson D, Fine A, Shaman J. Estimating the infection-fatality risk of SARS-CoV-2 in New York City during the spring 2020 pandemic wave: a model-based analysis. The Lancet Infectious Diseases. doi: 10.1016/S1473-3099(20)30769-6.

Yang W. Transmission Dynamics of and Insights from the 2018-2019 Measles Outbreak in New York City: A Modeling Study. Science Advances. 2020;6(22):eaaz4037. doi: 10.1126/sciadv.aaz4037.

Li R, Pei S, Chen B, Song Y, Zhang T, Yang W, Shaman J. Substantial undocumented infection facilitates the rapid dissemination of novel coronavirus (SARS-COV2) Science¬†16 Mar 2020: eabb3221. doi: 10.1126/science.abb3221

Yang W, Terry MB. Do temporal trends in cancer incidence reveal organ system connections for cancer etiology? Epidemiology. 2020 Mar 25. doi: 10.1097/EDE.0000000000001192. [Epub ahead of print].

Yang W, Kehm RD, Terry MB.¬†Survival model methods for analyses of cancer incidence trends in young adults.¬†Statistics in Medicine.¬†First published: 05 February 2020. https://doi.org/10.1002/sim.8458

Yang W, Zhang W, Kargbo D, Yang R, Chen Y, Chen Z, Kamara A, Kargbo B, Kandula S, Karspeck A, Liu C, Shaman J. 2015. Transmission network of the 2014-2015Ebola epidemic in Sierra Leone. Journal of the Royal Society Interface. Published 11 November 2015. DOI: 10.1098/rsif.2015.0536.

Yang W, Lipsitch M, Shaman J. 2015. Inference of seasonal and pandemic influenza transmission dynamics. Proceedings of the National Academy of Sciences 112: 2723-2728.

Yang W, Karspeck A, Shaman J. 2014. Comparison of filtering methods for the modeling and retrospective forecasting of influenza epidemics. PLoS Computational Biology 10: e1003583

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COMMENTS

Marketing
At Columbia Marketing, students engage with the most highly recognized scholars in the field. Columbia Marketing has two Faculty Fellows of ACR, two of SCP, as well as one fellow of AMA and ISMS. Eight of our faculty have been nominated as MSI "Young Scholars" and "Scholars."
Admissions
The Marketing PhD program is top-rated and highly selective; we usually admit only four students a year. To begin the application process, we'll ask you to create an account with us. This will keep your application secure and allow you to edit and revise your information before final submission.
Academics
The PhD degree in marketing is a research degree that is focused on developing the skills needed to do original research. Some latitude exists in the program: some students concentrate on mathematical modeling, some on using behavioral science to explain customer choices, and some on the selection of strategy and its impact. Coursework
Marketing Division
The Marketing Division at Columbia Business School brings together a team of approximately 25 full-time faculty members , 25 adjunct faculty members , 20 PhD students , 20 Master of Science students, and 6 research and administrative staff.
PhD
Columbia University in the City of New York 665 West 130th Street, New York, NY 10027 Tel. 212-854-1100 Maps and Directions
Ph.D. in Communications
With the guidance of an interdisciplinary faculty advisory committee, students craft individual courses of study drawing on the university's graduate resources in the humanities, the social and practical sciences, the arts, and the professional schools.. Our goal is to connect the strengths of the Columbia journalism tradition with intellectual work in the humanities and human sciences to ...
CBS Marketing Division PhD Visit Day
Contact Columbia Business School 655 W 130th St Columbia Business School New York, NY 10027 United States
Marketing
Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing.
PhD in Marketing
The PhD program in Marketing at the University of Missouri emphasizes the development of research and teaching skills needed to pursue career placement at a research-oriented university. Marketing offers great potential for student specialization and those interested in behavioral, strategic, or methodological issues are welcome in our program.
Ran Kivetz
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier endowed chair. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management,
PhD Program
The department offers two degree program options: the Marketing program, which allows students to pursue a Consumer Behavior or Quantitative Track; and a joint degree program in Marketing and Psychology. "Wharton marketing students can look to a constellation of stars: the department's world-class faculty and doctoral student colleagues".
Marketing
Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American ...
Marketing and Behavioural Science
Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD) Go to programs search Overview The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.
Marketing
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
Behavioral Marketing
The PhD in Behavioral Marketing is a research degree that prepares students for academic positions at top research universities. The program has an excellent placement record for PhD students, many of whom have gone on to secure tenure-track positions at top research institutions including Stanford, Northwestern, and Columbia. ...
Lorna Santos, PhD
About. Director of Product Management with 14 years of commercial experience in biotechnology and CRO industries with experience in both product management and product marketing. Commercial ...
Wan Yang, PhD
Overview. Wan Yang, PhD, is an Assistant Professor of Epidemiology at the Mailman School of Public Health. Dr. Yang's research combines health data, mathematical modeling, and statistical inference methods to improve understanding of mechanisms governing disease systems and devise prevention and intervention strategies.